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Greenwashing

Greenwashing. Smo 406. Introduction. DAVID TREBEC. SEX SELLS. And so does being environmentally friendly!!!!. jeopardy. The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. ANSWER. WHAT IS GREENWASHING!.

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Greenwashing

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  1. Greenwashing Smo 406

  2. Introduction • DAVID TREBEC

  3. SEX SELLS

  4. And so does being environmentally friendly!!!!

  5. jeopardy • The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service

  6. ANSWER • WHAT IS GREENWASHING!

  7. The Issues • What is greenwashing? • Contemporary issue • MAJ

  8. When The Green is Just Veener • Greenwashing article • background (has been building since the 70’s, most ppl have experienced it but don’t really know what it is) • Katieeeeeeeeeeee

  9. VOCAB • Goes w/ background info/katie

  10. Current TRENDS Going Green is a new Fad (also examples of what companies/ppl are doing) Stats • “Of the 1,018 products reviewed, all but one committed at least one of the Six Sins of Greenwashing.” – TerraChoice - GE Example

  11. 6 sins of greenwashing • Sin of the hidden trade-off (Katie) • Sin of no proof (Dave G) • Sin of vagueness (Pam) • Sin of irrelevance (Dave M) • Sin of fibbing (Maj) • Sin of lesser of two evils (Mahalia) • Examples and information about the sin (not from the article)

  12. Sin of the hidden trade off

  13. Sin of no proof

  14. Sin of vagueness • When the claim is so broad or poorly defined/explained that the true meaning would likely be misunderstood by the consumer, thus making it vague and useless • Examples: - products labeled recyclable without further elaboration - referring to a product as “chemical free”

  15. Sin of irrelevance

  16. Sin of fibbing

  17. Sin of lesser of two evils

  18. What are the ethical issues? (negz/Unethical) • False advertising (K) • Consumer confidence – misleading/deceiving consumers (K) • Taking advantage of the trend (Maj) • Undermines the existence of “green” products/companies (katie) • Regulation (Katie)

  19. Buyer Beware (Dave M) Adv’s • Why do companies actually do it? • Everyone else is doing it, value of ethical corp culture page 11/12 • There is no legislation/regulation • Consumer resp • Consumer pay more for green product • Market share/competition/better margins

  20. Related issues/ Bigger picture • Green parks, national (david, research) • Mislabelling – socially resp (Maj)Ethical branding

  21. Overcoming Greenwashing/ Preventive Measures (Mahalia) • Compelling story to go along with products = emerge as legitimate company? • Identify greenwashing, meet regulate it, standardize it. Consumer Index example. (comparable to health regulations) • Awareness

  22. “What if” situations • What are the extremes of this issue? • Come up with what ifs, all of us!

  23. Conclusion • Is it acceptable? • Break out question • Our conclusion • Bigger discussion

  24. Discussion Questions • Will advertisers who rely on “greenwash” end up damaging the products they are trying to sell? • Are there too environmental images and messages? • Are ppl switching off to green issues or are we able to make up our own minds without the help of advertisers?

  25. References/ appendices

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