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Webinar Why Streaming Analytics Should Be Application Developers’ New Best Friend

Webinar Why Streaming Analytics Should Be Application Developers’ New Best Friend. Mike Gualtieri, Principal Analyst Rowan Curran, Researcher. September 11, 2014. Call in at 10:55 a.m. Eastern time. “The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014”. by

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Webinar Why Streaming Analytics Should Be Application Developers’ New Best Friend

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  1. WebinarWhy Streaming Analytics Should Be Application Developers’ New Best Friend Mike Gualtieri, Principal Analyst Rowan Curran, Researcher September 11, 2014. Call in at 10:55 a.m. Eastern time

  2. “The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014” by Mike Gualtieri and Rowan Curran Source: July 17, 2014, “The Forrester Wave: Big Data Streaming Analytics Platforms, Q3 2014” Forrester report

  3. Challenge Businesses think of analytics as a set of boring historical reports and dashboards on warehoused data.

  4. Trend Streaming data is flowing by, and value is slipping away.

  5. #StreamingAnalytics

  6. FORRESTER Software that can filter, aggregate, enrich, and analyze a high throughput of data from disparate live data sources to identify patterns to visualize business in real time, detect urgent situations, and automate immediate actions DEFINITION

  7. We call these in-the-moment advantages. #PerishableInsights Insights that can provide exponentially more value than traditional analytics but the value expires and evaporates once the moment is gone

  8. . . . and thinking in streams is different Filtering Aggregation/correlation Location/motion Time windows Temporal patterns Enrichment Query and action interfaces

  9. Streaming data gushes from many sources

  10. Big data isn’t just a story about lakes anymore . . .

  11. . . . it’s about streams and raging torrents of information.

  12. ERP Mobile VOC Web analytics eCommerce Social media Customer service MRP eCommerce Excel and Access Claims Web Finance Marketing CRM Customer service POS BPM Data warehouse Email Planning Field operations

  13. Successful streaming analytics programs bring disparate data sources together.

  14. Telefónica’s dynamic customer identification and offerings • How do you offer roaming plans at the right moment to customers who are constantly going from the UK to Europe? • A streaming platform enabled the understanding of customer context and journey. • The campaign was not only able to distinguish the direction where customers were heading, but which train they’re riding!

  15. ThyssenKrupp’s building management • Hundreds of sensors monitoring infrastructure and safety • Enabling not just real-time monitoring but preventative and predictive maintenance • Streaming data fed to analytics allows the continuous improvement of machine learning.

  16. Digital radio services match movement to music • Use historical knowledge of musical tracks (length, loudness, and beats per minute) to match a user’s movement speed based on a user’s accelerometer in a phone or fitness device.

  17. Asian Bank shows the flexibility of real-time data applications • Fraud detection • Proactive customer service for at-risk clients • Real-time account and loan offers served at ATMs based on customer context

  18. Gambling analytics company uses streaming data in perishable insights-as-a-service • Company with a large repository of historical data and new streaming data • Built its application to enable customers to leverage advantage with real-time odds information that is measured against historical data • Data sources range from weather to pricing information to real-time situational updates.

  19. #Wave

  20. What is a Forrester Wave™? A data-driven evaluation of a software, hardware, or service market A well-defined research methodology based on vendor questionnaires, product briefings, customer reference interviews, and analyst knowledge

  21. The market breakdown for streaming analytics platforms Enterprise software vendors Open source Startup vendors New cloud-based streaming analytics platforms

  22. Source: July 17, 2014, “The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014” Forrester report

  23. Customers have alternatives to the enterprise vendors

  24. Where does Hadoop fit in the picture?

  25. We evaluated streaming analytics platforms that provide value across domains

  26. Nine solutions qualified for our criteria

  27. The Forrester Wave™ evaluates vendors on differentiated features, strategy, and market presence. Source: July 17, 2014, “The Forrester Wave: Big Data Streaming Analytics Platforms, Q3 2014” Forrester report

  28. Each vendor is scored using a transparent scale

  29. Forrester weights the criteria, but clients can set custom weightings

  30. Current offering criteria evaluate the vendors’ solution features

  31. Current offering criteria evaluate the vendors’ solution features (cont.)

  32. Strategy criteria evaluate the vendors’ overall strategy

  33. Market presence criteria evaluate the vendors’ adoption and brand in the streaming analytics market

  34. SQLstream makes streaming accessible to a standing army of SQL experts Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  35. Vitria supplies companies with critical analytics, visualization, and actions in one package Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  36. Informatica infuses its first-class business rules engine with streaming capabilities Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  37. Tibco StreamBase advances the art of real-time dashboards Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  38. SAP aims to make Event Stream Processer first-class service in HANA Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  39. IBM InfoSphere Streams is industrial strength Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  40. Software AG’s vision puts real-time customer experience first Source: July 17, 2014, “The Forrester Wave™: Streaming Analytics Platforms, 2014” Forrester report

  41. Questions?

  42. Mike Gualtieri mgualtieri@forrester.com Rowan Curran rcurran@forrester.com

  43. Forrester’s Forum For Application Development & Delivery ProfessionalsBUILD SOFTWARE THAT POWERS YOUR BUSINESSOctober 16-17, 2014 · Swissotel Chicago· Chicago, IL Use Promo Code “ADD14WEB”to save $100! Register before September 13 to save an additional $200. http://forr.com/add14 In the age of the customer, winning requires innovation in customer management. And what is the key to innovation? Software. This Forum is not just for those selecting the technology. If you are touched by software, then this is the Forum for you. Join us to learn how to: Design processes and architectures that deliver customer engagement and drive competitive advantage.  Turn big data and analytics into business strategies. Design and deliver world-class digital and mobile solutions.

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