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Effective networking. Sue Stockdale. www.suestockdale.com. What is the purpose of networking? How do you network effectively? What is your networking strategy?. This session aims to answer the following questions :. To build relationships To learn To share knowledge and experience
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Effective networking Sue Stockdale www.suestockdale.com
What is the purpose of networking? How do you network effectively? What is your networking strategy? This session aims to answer the following questions:
To build relationships To learn To share knowledge and experience To tell others about your ideas Find a connection Listen and understand Value yourself Be able to explain concisely What is the purpose of networking?
Mindset is key to success Values and Beliefs Outcome Thoughts and Feelings Behaviour
I am not good at networking Values and Beliefs Thoughts and Feelings Outcome Feel a failure and avoid future opportunities I feel nervous about doing it Behaviour I stand by the buffet and avoid speaking to people
Preparation During Follow-up Three stage process
Preparation What is my message? Who will be there? What is my objective? Who is the host? What mindset do I have?
Levels of social conversation • Level 1 – Small talk “Its hot today” • Level 2 – Selective self-disclosing “It’s my first time at this event” • Level 3 – Polite Probing “Do you travel a lot with your business?” • Level 4 – Testing for Trust “I like your business card, what made you choose that look?” • Level 5 – Maintaining familiarity “I saw this article in the press and thought you might like to read it. How is business?” Ref: Confident networking for career success and satisfaction by Gael and Stuart Lindenfield, Published by Piatkus
Starting the conversation • Hello, there….it’s a bit busy here today… • What line of business are you in? • What brings you here today? • Do you know many people here? • Is this your first time to the University? • How can I help you? In pairs, make a list of 5 questions you could ask to establish rapport with someone
Elevator Pitch • You know when…. • What I do is….. • Which means that....
Elevator Pitch • You know when people in business want to achieve a challenging goal but realise something is stopping them from taking action…. • What I do is provide inspiration, coaching and support to help them work out a way forwards….. • Which means that....they save time, get new insights and accelerate progress
Elevator Pitch • Spend a couple of minutes preparing your elevator pitch • Share it with the person sitting next to you • Get feedback • Listen to their elevator pitch • Offer feedback
Follow-Up Arrange to meet up Send a message Introduce them to Someone else “ I saw this and thought of you” Regular contact
Prepare Look interested Listen Share your ideas Follow up Mental preparation Be yourself Ask great questions Be clear about your message Take a business card and then follow up Key points
Networking Strategy CONTACTS Existing New Existing Network Networking Existing Network Refer Others Embrace Diversity New Reference: The Growth Story, by Sue Stockdale
Resources: Confident networking for career success and satisfaction by Gael and Stuart Lindenfield, Published by Piatkus The Growth Story, by Sue Stockdale published by Bookshaker Our website www.suestockdale.com