1 / 31

Wrong Gear

Nick Cicero. Ryan Smith. Noelle Albert. Wrong Gear. Online Campaign. Vidhu Kalia. Pooja. Wrong Gear. Observe the marketplace. Website Search E-commerce Social Media – Blogs Videos, Viral Games Display ads Mobile ,. Wrong Gear. Observation & Problems: Website.

tan
Download Presentation

Wrong Gear

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nick Cicero Ryan Smith Noelle Albert WrongGear Online Campaign Vidhu Kalia Pooja WrongGear

  2. Observe the marketplace • Website • Search • E-commerce • Social Media – Blogs • Videos, Viral • Games • Display ads • Mobile • , WrongGear

  3. Observation & Problems:Website • Target Audience and Objective • Browser Compatibility • Design : Brand = ? • Inconsistency • Wasted space • Insufficient information • Poor placement • Lost! • Where can I buy? • Keywords = Wrong Gear? WrongGear

  4. Observation & Problems:Search • No paid search • “Wrong Gear” on Google and Bing • The results for snowboarding mask and snowboarding gear • online shops and e-commerce sites - wrong gear is not top of list. • Competitors: • Snowboards, Snowboard Bindings, Snowboard Boots WrongGear

  5. Observation & Problems:Social Media • No major snowboard blogs mentioning the product by industry experts • The Wrong Gear riders have no brand presences online WrongGear

  6. Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 WrongGear

  7. Observation & Problems:Video & Viral • Videos are similar across the board • Creative shots, techno-hip hop beats, famous names • Sponsored • No share for Wrong Gear WrongGear

  8. Observation & Problems:Mobile; Display Ads; E-Commerce • No mobile presence • No display ads on top snowboarding sites • E-commerce not present on the website • Amazon and other E-commerce – Not top of results WrongGear

  9. Over all Objective • To become the dominant voice in the snowboarding culture. Snowboarding = Wrong Gear WrongGear

  10. Young Sport • Shaun White: 23 yrs old • Louie Vito: 22 yrs old • Gretchen Bleiler: 29 yrs old http://www.youtube.com/watch?v=586OlQMU420 WrongGear

  11. Insights • They are in it for the thrill and challenge • It’s all about ‘Showmanship’ • What’s the next trick? • Clothes you wear WrongGear

  12. Insight “Someone from one of the clothing companies has pointed out to the snowboarders that if they wore tight, aerodynamic suits, like the skaters or the skiers, rather than the baggy trousers and loose-fitting hoodies that they all favour, they would go faster, shaving hundredths of seconds off critical timings. And, presumably, the snowboarders have replied,“What? Dress like my grandad’s garden gnome? Are you, like, for real?” - Times Online WrongGear

  13. Proposition Showcase Yourself WrongGear

  14. Personality • Black Sheep of the mountains • Edgy • Going against the grain • Politically incorrect • Flamboyant WrongGear

  15. Online Community Showcase Yourself WrongGear

  16. Keep Updating the forum • Track visitor response & reviews • Refresh content • Keep up to speed with changes • STAY IN CONTROL WrongGear

  17. Search • Keywords! (snowboarding, snowboarding masks, snowboarding gear) • Paid Search = Top results • To own words such as: • Snowboarding, masks, UV masks etc. WrongGear

  18. E-Commerce • Make Products available on the website • Skunk works • Social Commerce WrongGear

  19. Objectives:Social Media • Direct traffic to wronggear.com • Engage customers in conversation • Drum up additional “buzz” surrounding the product by becoming a personality. WrongGear

  20. Objectives:Social Media • Twitter • Myspace • Facebook • Contest WrongGear

  21. Who’s got the look? Wear Wrong Gear in FB pic. Get friends to comment Win prizes Popularize the look WrongGear

  22. Objectives:Social Media - Blogs • Distribute samples of the product to key opinion leaders in snowboarding • Encourage them to Blog about the product • Thereby helping in search results WrongGear

  23. Objective:Video & Viral • Sponsored viral videos of “on and off the hill” content • Natural environment of Wrong Gear users • Top Riders • Create a space on current website for viral content WrongGear

  24. Objective:Mobile • To develop a .mobi site for Wrong Gear • GAME • Customizable • Interactive • Heavily brandable • APP • Take pictures/video of tricks, cool places or incidents • Upload it, Tag it, Geo-Tag it • Trick Alert WrongGear

  25. Measurement • Unique Visitors • Web Page Ranking • Register with Alexa.com • Google Analytics • App Downloads • Sales : New E-Commerce Model • Analyze content feedback WrongGear

  26. Thank You!??? WrongGear

More Related