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Non-Profits, Fund-Raising, and Membership Groups. By Katie Reilly. What is a Non-Profit Organization?. Non-Commercial Tax Exempt Beneficial to Society Needs Public Relations. Fund-Raising. Essential to Non-Profits Motivations for Giving Types of Donors Individuals Foundations Bequests
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Non-Profits, Fund-Raising, and Membership Groups By Katie Reilly
What is a Non-Profit Organization? • Non-Commercial • Tax Exempt • Beneficial to Society • Needs Public Relations
Fund-Raising • Essential to Non-Profits • Motivations for Giving • Types of Donors • Individuals • Foundations • Bequests • Corporations
Fund-Raising Methods • Corporate and Foundation Donations • Structured Capital Campaigns • Direct Mail • Event Sponsorship • Telethons • Telephone Solicitations • Online and Social Media
CASE STUDY: Teen Missions International Australia • http://www.youtube.com/watch?v=3K1vpmR_J-A
The Importance of PR for Teen Missions • Getting Teenagers • Getting Leaders • Getting Camps
PR Tactics that TMIA Uses • Word of Mouth • Evaluations • Mailings • Website/Internet • Easterfest
Membership Organizations • Professional Associations • Trade Associations • Labor Unions • Chambers of Commerce