1 / 35

How Women Buy:

How Women Buy:. And How To Guide Their Paths to Your Door. Presented by Andrea Learned for CHA July 21, 2006. Power of the Purse.

tanaya
Download Presentation

How Women Buy:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How Women Buy: And How To Guide Their Paths to Your Door Presented by Andrea Learned for CHA July 21, 2006

  2. Power of the Purse Women control $5 trillion in consumer spending and are the PRIMARY purchasers of cars, computers, electronics, appliances, insurance and other high-ticket items.

  3. Women Will Spend An Estimated $123 billion online in 2006

  4. I It All Starts In the Brain • How We Communicate • How We Buy • Transparent Mktg Vs. Pink Thinking • Developing Design Team/Customer Advisory Boards • Fine-Tuning the Look/Feel of Your Store/Site • Guiding Customers Right to Your Door

  5. I. It All Starts In The Brain Women’s brains have more connecting fibers between cells and a larger connecting tissue between right and left hemispheres.

  6. II. How We Communicate

  7. Men Communicate Via Status&Women Communicate Via CONNECTION

  8. Talking the customer’s language. This dog still lives with his “mom.”

  9. This one lives with her “mom,” too...

  10. III. How We Buy

  11. How he (generally) buys

  12. Meandering path - how she buys How she buys…

  13. Many touch points Visit showroom Ask Friend Research Online (finally!) Purchase Look at catalogues

  14. IV. Transparent Marketing vs. Pink Thinking

  15. Thinking Pink - Just Don’t Do It

  16. Transparent Marketing T R A N S P A R E N T M A R K E T I N G

  17. Narrow YourFocus

  18. 2. Get To Know Customers, Intimately

  19. 3. Gather, Use & Acknowledge Feedback

  20. Eq-life acknowledges feedback “We’ve heard from several of you about your interest in meditation and Tai chi. So we’re happy to announce we’ve added these classes to our schedule.”

  21. 4. Be Authentic

  22. V. Developing Your Design Team/Customer Advisory Board

  23. What an advisory board can do for you: • Help you learn the language of your customers. • Help you enhance or filter product lines and services. • Spread the word about how customer-aware your store is!

  24. Ravid’s CAB An “over-the-counter” advisory board guides the development of this future online resource.

  25. Women will recommend you Roughly 9 out of 10 (89%) women recommend brands they believe in to friends and family.

  26. VI. Fine Tuning The Look/Feel of Your Store/Website

  27. Where does she already go online?

  28. Learn From Apparel Retailers

  29. Think White S P A C E

  30. VII. Guiding Customers Right To Your…

  31. People Buy From People

  32. You’ve Got Story

  33. Think Inside Out

  34. Keep the Pathway Clear Via Transparent Marketing… And Serve Women Every Step of the Way

  35. Want more inspiration/information? Web Site: www.learnedonwomen.com Email: andrea@learnedonwomen.com Phone (VT): 802-658-8319 Book: Don’t Think Pink: What Really Makes Women Buy - And How To Reach Your Share Of This Crucial Market

More Related