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Spray Nine Fabric Stain Remover

Spray Nine Fabric Stain Remover. Liz Paasuke Rob Byers Katie McLeod. Positioned Product Ready to use all- purpose disinfectant cleaner 1 liter bottle for $7.99 Available at hardware stores and select grocery stores Minimal advertising relatively unknown product. Repositioned Product

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Spray Nine Fabric Stain Remover

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  1. Spray NineFabric Stain Remover Liz Paasuke Rob Byers Katie McLeod

  2. Positioned Product Ready to use all- purpose disinfectant cleaner 1 liter bottle for $7.99 Available at hardware stores and select grocery stores Minimal advertising relatively unknown product Repositioned Product Ready to use liquid fabric stain remover 475 ml bottle for $4.19, or 1 liter re-fill bottle for $4.19 price leader Available at all grocery and big box stores (Wal-mart) Increased advertising Repositioningof Spray Nine

  3. Product Positioning Statement Spray Nine will be taken from a relatively unknown all-purpose disinfectant cleaner to a household name in fabric stain remover.

  4. Product Description • Effective stain remover • works on all fabrics (synthetic and natural fibers) • works quickly • Environmentally friendly • biodegradable • Economic • minimal amount of product required • multi-purpose cleaner (replaces other household cleaning products)

  5. Consumer Profile • Individuals responsible for purchasing household laundry products • Mainly individuals with children (messy children!!!) • women between the ages of 28-50 • middle to high income families However, we feel that Spray Nine is for any individual who takes pride in cleanliness, and aesthetic appearance.

  6. Promotional Placement • Product guarantees • “we’ll buy you a new stain remover of choice” • In-store point of purchase stimulus • product demo’s • tear-off coupons • Sample packs • attached to current Spray Nine cleaner • mail-outs • given out in store

  7. Further Promotions - Advertising • Magazines • lifestyle magazines (Martha Stewart Living, Good Housekeeping, Family Circle, Chatelaine) • Commercials • on standard TV stations (Global, A-Channel) • aired mainly early morning, and early evening • Ads will: • depict home-makers and children • display use and convenience • demonstrate product in use, and tangible results • have indirect comparison to other products

  8. Current Web Page Bad web address Poor quality graphics “Corporation” website Emphasis on e-mail Virtually no web design Looks unprofessional!!! http://www.knightmkt.com Future Web Page Improved web address High quality graphics “Product” website Emphasis on product Professional web design Looks awesome!!! http://www.spraynwash.com Further Promotions – Web Site

  9. Why Use Spray Nine??? • To satisfy values • cleanliness • appearance • material items (which are preserved by Spray Nine) Means-end chain model spray nine stain removal preserves clothes, cleanliness, appearance • To satisfy needs • Utilitarian (1 spray + 1 wash = efficiency) • Psychogenic (clean clothes = acceptance)

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