THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET

1. THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET STUDENT: ANASTASIIA SHYNKARENKO SCIENTIFIC SUPERVISOR: DYADKO E.A.

2. PLAN • THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION • CONDITION AND DEVELOPMENT PROSPECTS EVALUATION OF THE ENTERPRISE EXPORT ACTIVITY • WAYS OF PRODUCT EXPORT IMPROVING

3. THE OBJECT OF INVESTIGATION: enterprise foreign economic activity planning • THE SUBJECT OF INVESTIGATION: enterprise strategy of entering foreign market • GOAL: successful entrance on foreign market and getting additional profit • TASK: todevelop recommendations to enter foreign market

4. THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION

5. ROSHEN CORPORATION • 2012 - production realization was 400 000 tons • Total production – 450 000 tons

6. ROSHEN CORPORATION

7. CHINEESE MARKET

8. “ROYCE’ NAMA CHOCOLATE”WITH “ROSHEN” INVESTMENTS: • “ROYCE” – €188000 • “ROSHEN” - €184000 PRODUCTION: • MILK CHOCOLATE – €1,5 • BARS WITH WHOLE GRAINS – €0.7 EXPECTED NET PROFIT: • MILK CHOCOLATE – € 63000 • BARS WITH WHOLE GRAINS - €11760

9. ECONOMIC EFFICIENCY • Discount rate – 24% • Term – 3 years NPV=

10. THANK YOU FOR ATTENTION!