1 / 4

TREND IN ONLINE ADVERTISING GROWTH

TREND IN ONLINE ADVERTISING GROWTH . 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1%

tanek
Download Presentation

TREND IN ONLINE ADVERTISING GROWTH

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TREND IN ONLINE ADVERTISING GROWTH

  2. 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1% On the other hand, Newspaper share of spend declined from 30.5% - 26.7 Actual Advertising Share by Media Source: Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY TURNOVER

  3. ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION LEVELS OFF • 90% of New Zealanders (10+) now have access to internet • Of those with access to the internet at home, 68% now have broadband connections Access to Broadband (Home Connection Type) Access to the Internet from Any Location Source: Nielsen CM1 Q2 11- Q1 12

  4. ONLINE USAGE OVERTAKES PRESS AND MAILERS • In NZ (10+) there are now more people Online in a week than there are reading a daily paper! • The same trend is present in a number of demographics, including AP 18-49 and Females 25-54, there are more people Online in a week than listening to radio or reading a daily paper All People 18-49 Source: Nielsen CM1 Q2 11 – Q1 12

More Related