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Venda Chickens. Presentation to the Economic Development Committee. Mission Statement. Venda Chickens strives to be a well managed chicken business that provides local customers with high quality chickens at competitive prices. Constance Tshimange. I have owned chickens my whole life.
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Venda Chickens Presentation to the Economic Development Committee
Mission Statement • Venda Chickens strives to be a well managed chicken business that provides local customers with high quality chickens at competitive prices.
Constance Tshimange • I have owned chickens my whole life. • I worked for Kaizer Chickens for 3 years. • I am a dedicated worker: • I come to work early. • I leave late. • Please see my CV for references. • I have excellent community relationships
Market Summary • In the past 5 years the population of Masia has grown from 700 families to nearly 900, and the growth is expected to continue. • Families have more money because of the new mining plant that opened close to our town.
Problems & Opportunities • Local chicken businesses have not grown as the population has increased. • Families often go to Thohoyandou to purchase chickens. • Many people would buy chickens from Constance Tshimange because of her reputation as a hard worker and responsible citizen.
Business Concept • Build a chicken pen that can accommodate 1,000 chickens. • Sell 1,000 chickens per month. • Sell chickens at the same price as those in Thohoyandou, less R2. • Sell chickens locally and to workers leaving the new mining plant outside of town.
Competition • Competitor: Village Chickens • Pen can only hold 200 chickens. • Chickens are overpriced because of a lack of competition • Competitive Advantage: Venda Chickens • Larger inventory. • Better price. • Higher level of customer service.
Six-Months Goals • Sell at least 1,000 chickens per month. • Turn a profit of R3,000 per month. • Use 33% of profit to pay off debt. • Use 33% of profit to reinvest in Venda Chickens. • Seek other growth possibilities in neighboring communities.
Financials Venda Chickens will be able to pay off its expenses and make a profit after its first month.