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Raising Money in the Bush

Raising Money in the Bush. Westlink Seminar 25 June, 2003. WESTLINK YOUR TALKBACK TELEVISION NETWORK. Telephone number for questions 1800 678 208 To avoid feedback please turn TV volume down when speaking on the telephone. Resourcing Community Groups in Regional WA. Barry Healy

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Raising Money in the Bush

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  1. Raising Money in the Bush Westlink Seminar 25 June, 2003

  2. WESTLINK YOUR TALKBACK TELEVISION NETWORK Telephone number for questions 1800 678 208 To avoid feedback please turn TV volume down when speaking on the telephone

  3. Resourcing Community Groups in Regional WA Barry Healy Not-For-Profit Development Unit WACOSS

  4. Resourcing Resourcing community groups is like planning a dinner • You need to step back and assess the resources you already have • Then think about what things you need • Then think about how to go and get them

  5. Typical Project Plan

  6. Typical Capacity Audit

  7. Resourcing Options • Possible sources: • Grants (council, state, federal government) • Philanthropic grants • Sponsorship / donations • Merchandising, entrance fees • Fund-raising events • Sharing resources

  8. Resourcing Options (cont) • Sponsorship / donations: • Demonstrate how you can benefit them • Prominent acknowledgement (logo) • Signs or banners at venues • Free tickets • Marketing rights

  9. Resourcing Options (cont) • Sharing resources • Community Chest • Can you borrow resources

  10. Continuous Improvement • After the project assess: • Was your resource plan accurate? • How was your timing? Did you gather resources quickly enough? • How successful were your sponsorship approaches? • How can you attract more sponsors or maintain existing ones?

  11. Sponsorship Management and Reporting Samantha Noall – Manager Healthway Sponsorship Advisory Service

  12. Sponsorship, Management and Reporting • Planning essential. • Sponsorship Implementation plan. • Sponsor plan – detail how to service each sponsor. • Ensure you deliver all benefits.

  13. Sponsorship plans must… • Set sales targets • Define corporate and brand objectives. • Identify promotional extensions. • Accurately predict below line costs • Detail person hours and costs. • Detail review and evaluation methods • Contain a detailed timeline

  14. A Guide to Writing a Plan • Introduction – include aims and objectives. • Situational analysis–event history, sponsors. • Objectives • Target audience. • Action List • Budget and human resources. • Evaluation. • Accurate budgeting.

  15. Managing Your Sponsor • Sponsor servicing. • Adopt a “can do” attitude. • What does the sponsor expect? • Don’t oversell benefits. • Try and over deliver benefits.

  16. Your Obligations to Your Sponsor • To deliver all benefits offered. • Be genuinely committed to the sponsorship. • Service the sponsor to the best of your ability • Protect your sponsors rights • Promote your sponsors wherever possible • Always acknowledge your sponsors • Introduce new ideas.

  17. Your Obligations to Your Sponsor (cont) • Control your members • Advise the sponsors in advance of any potential unpleasant publicity.

  18. Your Sponsor’s Obligations to You • To provide payment or contra as agreed. • Be genuinely committed to the sponsorship. • To look after your interests where possible. • To commit below line funds

  19. Sponsorship Management Tips • Clearly define what the sponsor wants. • Nominate one person. • Seek feedback. • Involve your sponsor and their staff. • Sponsors rule – OK! • You want your sponsors to feel part of your organisation and an important part of your team.

  20. Remember… • Coming together is the beginning, • Staying together is progress, • Working TOGETHER is SUCCESS!

  21. Developing a Sponsorship Policy • If you are sourcing sponsorship you must have a sponsorship policy. A) Set the rules for entering into sponsorships. B) Uniform approach C) Accountability and responsibility D) Must apply to all departments.

  22. Sponsorship Agreement • You should have a sponsorship agreement for all sponsorships. • Sets out all benefits offered. • Must be signed by both parties.

  23. Evaluation Reports • You must provide your sponsors with a report. • Must include: • participation rates • spectator numbers • media exposure, feedback forms • newsletters and any promotional tools • market research results • objectives and results gained.

  24. Sponsor Reports • Must include • Brief introduction • Thanks • Sponsorship package • Objectives and benefits • Appendix – including attachments • Future direction

  25. Ask yourself these important questions • Throughout the sponsorship did you review and continue to ensure the sponsors were receiving value? • Are you delivering and matching the expectations of the sponsor? • Are you a valued business partner?

  26. Types of Grants • Government • (Local, State, Federal) • Charitable trusts and foundations • Australian Directory of Philanthropy www.philanthropy.org.au • Corporate Foundations • eg: AMP, Sony, Westfield

  27. Attracting grants Organisations that are successful in attracting grants usually… • Prepare a yearly calendar of closing dates for all funding sources • Request application forms well before the closing date • Prepare the application well in advance

  28. Attracting grants (cont) • Pay careful attention to the details required and presentation quality • Clearly outline the goals and objectives of the project • Describe why the project is needed and support this with facts and figures • Detail the methods used to conduct the project

  29. Attracting grants (cont) • Indicate the expected outcomes of the project • Consult advisory officers in relevant trusts and departments where appropriate • Submit applications before the closing date

  30. Grants Available • Dept of Sport and Recreation • Community Sport and Recreation Facilities Fund • Country Package • Healthway • www.healthway.wa.gov.au • Over $5,000 and Under $5,000 • Australian Sports Foundation • www.asf.org.au

  31. Where to more grants • www.ourcommunity.com.au • Easy Grants Newsletter (monthly summary of grants) • Raising Funds Newsletter (monthly update on fundraising ideas) • Membership ($85 / yr)

  32. Where to more grants • www.grantsearch.com • www.communitywise.wa.gov.au/assistance/grdirectory.pdf (NB: Grants Referral Directory is 118 pages long).

  33. Resources • Seeking and Servicing a Sponsor (Free) • Department of Sport and Recreation (www.dsr.wa.gov.au) • Sponsorship Fundraising and Grants ($5) • Australian Sports Commission (www.ausport.com.au)

  34. Resources • How to Find Money Fast ($30) • www.ourcommunity.com.au • How to Win a Philanthropic Grant ($30) • www.ourcommunity.com.au

  35. WESTLINK YOUR TALKBACK TELEVISION NETWORK Telephone number for questions 1800 678 208 To avoid feedback please turn TV volume down when speaking on the telephone

  36. For More Information volunteers@dsr.wa.gov.au Department of Sport and Recreation Regional Office www.dsr.wa.gov.au

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