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India’ First Social Media Election

India’ First Social Media Election. By Nikhat Azam. The 2014 Indian Election. Polling started April 7 th New government announced on May 16 th For 16 th Lok Sabha in India 543 seats 272 seats needed for majority Leaders in the race: Rahul Gandhi of Indian National Congress

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India’ First Social Media Election

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  1. India’ First Social Media Election By NikhatAzam

  2. The 2014 Indian Election • Polling started April 7th • New government announced on May 16th • For 16thLok Sabha in India • 543 seats • 272 seats needed for majority • Leaders in the race: • Rahul Gandhi of Indian National Congress • NarendraModi of Bharatiya Janata Party

  3. Major issues in the election • Corruption • Harsh working coditions • Educational System

  4. Candidate’s outreach through social media • Arvind Kejriwal- receiving the most social media and news attention • Kejriwal’s anti-curroption platform and appeal to the young population

  5. Candidate’s outreach through social media

  6. Facebook Election tracker • Depicts trends of mentions of candidates on Facebook and how they are ranked according to that • Trends analyzed through different time frames and on a linear graph

  7. COMET system • COMET- Communication Plan for Election • SMS alert system for election updates • Conduction of mock polls • Start of polling • Voting percentages every couple of hours • Number of voters

  8. Will social media outreach be effective? • 200 million Internet users in India • 12.6% of Indian population has presence on the internet • People on social media include tech savvy, educated youth and interested residents from 34 to 60 years of age

  9. Skepticism • Suhas Palshikar- political analyst and professor in the Department of Politics and Public Administration at the University of Pune • A waste of money

  10. Sources Cited • Ayres, Alyssa. "The Indian Elections: What The BJP Has To Say About Foreign Policy." • Forbes. Forbes Magazine, 7 Apr. 2014. Web. . <http://www.forbes.com/sites/alyssaayres/2014/04/07/the-indian-elections-what-the-bjp-has-to-say-about-foreign-policy/>. • Dutta, Medha . "'Election 2014 is all about social media' - The Times of India." The Times of • India. N.p., 17 Apr. 2014. Web. 20 Apr. 2014. <http://timesofindia.indiatimes.com/home/lok-sabha-elections-2014/news/Election-2014-is-all-about-social-media/articleshow/33835014.cms>. • Khullar, Arshiya. "Politicians slug it out in India's first social media election." CNN. Cable News • Network, 10 April 2014. Web. . <http://www.cnn.com/2014/04/09/world/asia/indias-first-social-media-election/>. • Lasseter, Tom. "Five Reasons India's Elections Are More Interesting Than Yours." Bloomberg • Business Week. Bloomberg, 14 Apr. 2014. Web. . <http://www.businessweek.com/articles/2014-04-14/indias-elections-five-reasons-theyre-more-interesting-than-yours>. • Taylor, Adam. "What 100 days of social media can tell us about India’s election." Washington • Post. The Washington Post, 16 Apr. 2014. Web. . <http://www.washingtonpost.com/blogs/worldviews/wp/2014/04/16/what-100-days-of-social-media-can-tell-us-about-indias-election/>

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