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Rev Up Your Search Engine: Tools & Tactics to Improve Your Search Skills

Rev Up Your Search Engine: Tools & Tactics to Improve Your Search Skills. Chris Forman, Chief Developmental Officer AIRS – A Company of The RightThing RVHRA December 10, 2009. Chris Forman, Chief Development Officer.

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Rev Up Your Search Engine: Tools & Tactics to Improve Your Search Skills

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  1. Rev Up Your Search Engine: Tools & Tactics to Improve Your Search Skills Chris Forman, Chief Developmental Officer AIRS – A Company of The RightThing RVHRA December 10, 2009

  2. Chris Forman, Chief Development Officer Chris Forman serves as Chief Development Officer of The RightThing and President of AIRS. Over his 15 year technology career, Forman has become a seasoned business executive and one of the HR industry's most dynamic speakers and thinkers on recruiting technology, talent development, and OFCCP compliance. Mr. Forman has spoken at more than 75 HR and recruiting industry events and has been quoted in publications such as The New York Times, Wall Street Journal, HR Executive, Government Executive, SI Review and Purple Squirrel. Prior to joining AIRS in 1998, (acquired by The RightThing in 2008), Mr. Forman held a series of leadership positions at fast-growth technology firms including Centricut (acquired by Hypertherm in 1998) and Direct Imaging. He is a graduate of Colby College and lives with his wife Angela and their four children Emma, Noah, Will, and Sara in Meriden, NH.

  3. What is Social Media (My talk. My definition)

  4. Tools that allow people to create, develop, and share content, ideas, and relationships online.

  5. We’re not talking about features on an otherwise traditional website. We’re talking about platforms that are designed for community building.

  6. The Reach of Social Media

  7. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia. Facebook & Qzone, 2009

  8. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama…combined. Twitter, 2009

  9. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network  Grunwald Associates National Study 2009

  10. The fastest growing segment on Facebook is 55-65 year-old females Facebook, 2009

  11. The Impact of Social Media

  12. 1 out of 8 couples married in the U.S. last year met via social media McKinsey Study, David Dalka, 2009

  13. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 TechCrunch, 2009

  14. 25% of the top search results for the World’s Top 20 largest brands are links to user-generated content Marketing Vox and Nielsen BuzzMetrics SES Magazine

  15. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily Facebook, 2009

  16. 90% of consumers trust online peer recommendations… only 14% trust advertisements July 2009 Nielsen Global Online Consumer Survey

  17. Social Media has overtaken porn as the #1 activity on the Web Huffington Post, 2009

  18. Social Media is not…a fade, hype, or something kids do. It’s deep, real, and taps into a very basic human desire to connect and communicate… allthetime. 

  19. So what does this mean for you? 

  20. Recruiting has always been…"who do you know“"who can you find“"who can you deliver"

  21. When a corporation couldn’t make those connections, they had to pay money.Social Media makes it far easier for talent seekers to know, find, and deliver their own talent organically…with less support of search firms, job boards, and sourcing vendors.

  22. 90% of Fortune 500 companies are using LinkedIn as a key tool to find employees… JobVite Social Recruitment Survey, 2009

  23. But yet we are only crawling.Let’s talk about being a Beet farmer.

  24. Search Engine Tips

  25. New Search Engines on the Block

  26. Find One, Find Them All • People and public information search engines. • Pulls personal information from public records, networking sites, Google, etc. • FREE!

  27. Good Stuff from Google • Google News • Filetype Searches

  28. filetype:pdf "corporate strategy" (manager OR director) ("org chart" OR "organizational chart")

  29. filetype:xls (@aon.com OR @deloitte.com OR @sapeint.com OR @buck.com) consultant

  30. Job Postings Per Capita • For the 50 most populous metropolitan areas in the United States. The bigger the dot, the more job postings per capita. * = Jobs per 1000 People Seattle *58 St. Paul *32 Salt Lake *55 Boston *59 San Jose *88 Washington, DC *148 Austin *53 Miami *17 *Source: http://www.indeed.com/jobtrends.jsp – Updated Nov. 18, 2009

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