How to Use Product Images in Email Marketing _ by Tanjila Khan _ Mar, 2023 _ Medium

1. 4/27/23, 5:06 PM How to Use Product Images in Email Marketing | by Tanjila Khan | Mar, 2023 | Medium Open in app Get unlimited access Search Medium Tanjila Khan Mar 27 · 2 min read · Listen Save How to Use Product Images in Email Marketing If you’re looking to boost your email marketing efforts, using product images can be a highly effective way to increase engagement and drive sales. Here’s a guide on how to use product images in your email marketing to maximize your results. Choose high-quality images: The first step is to choose high-quality images that showcase your products in the best possible light. Make sure the images are clear and well-lit, and show the product from different angles if possible. Use a clear call-to-action (CTA): Once you’ve chosen your images, it’s important to include a clear call-to-action (CTA) that encourages the recipient to click through to your website to make a purchase. Use action-oriented language such as “Shop now” or “Buy today” to make the CTA more compelling. https://medium.com/@tanjilakhan/how-to-use-product-images-in-email-marketing-c3026e98f529 1/2

2. 4/27/23, 5:06 PM How to Use Product Images in Email Marketing | by Tanjila Khan | Mar, 2023 | Medium Personalize your images: Personalization is key in email marketing, and you can use it to your advantage with product images. Consider using dynamic content to show personalized product recommendations based on the recipient’s previous purchases or browsing history. Keep it simple: When it comes to using product images in email marketing, less is often more. Avoid cluttering your emails with too many images or text, and make sure the focus is on the products themselves. Test and optimize: Finally, it’s important to test and optimize your product images in email marketing to see what works best for your audience. Try using different types of images, CTAs, and personalization techniques to see what drives the highest engagement and conversions. Conclusion using product images in email marketing can be a powerful tool for increasing engagement and driving sales. By selecting high-quality images, including a clear CTA, personalizing content, keeping it simple, and testing and optimizing your approach, you can maximize the impact of your email marketing campaigns and achieve greater success. Product Email Marketing Product Image Editing https://medium.com/@tanjilakhan/how-to-use-product-images-in-email-marketing-c3026e98f529 2/2