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Mobile as a Medium

Mobile as a Medium. Brett Oppegaard, PhD DHSI Summer 2013 brett_oppegaard@wsu.edu @ brettoppegaard. Mobile as a Medium. Socrates (Plato, 1972): Writing is different than speaking. McLuhan (1967): The Medium is the Message (and the Massage)

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Mobile as a Medium

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  1. Mobile as a Medium Brett Oppegaard, PhDDHSI Summer 2013 brett_oppegaard@wsu.edu @brettoppegaard

  2. Mobile as a Medium • Socrates (Plato, 1972): Writing is different than speaking. • McLuhan (1967): The Medium is the Message (and the Massage) • Medium Theory (Meyrowitz, 1985): A focus on the distinct characteristics of each medium (or channel of media distribution and reception) and how those characteristics may encourage or constrain forms of interaction and social organization. • Mobile media communication (both as an artifact and a process) is distinct from other forms of mediated interaction because of its fundamental characteristics of mobility, or use in the moment, which gives rise to a host of distinctive and social consequences and considerations (Campbell, 2013). Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)

  3. What is different about mobile? It's not just about a telephone and a calendar being in the same place, or even really the convenience of convergence, carrying one technology device ... • Personalized, highly usable • Ubiquitous, part of us (like an appendage) • Connected to the communal brain; mobile search • Sensory inputs/outputs; creates interactive possibilities • Location / Spatial / Contextual awareness • Social connector, includer / Anti-social avoider, excluder • Direct link to people, not places; microcoordinator • Makes the inaccessible accessible; translations, AR, sources • Offers analytics, from self-awareness to surveillance • Synthesis of these creates new communication options Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)

  4. Resources Campbell, S. (2013). “Mobile media and communication: A new field, or just a new journal?” Mobile Media & Communication 1(1): 8-13. Plato (1972). Phaedrus. Cambridge, MA, Cambridge University Press. McLuhan, M., & Fiore, Q. (1967). The Medium is the Massage. New York: NY, Bantam Books. Meyrowitz, J. (1985). No sense of place: The impact of electronic media on social behavior. New York, Oxford University Press. www.mobilestorytelling.net Brett Oppegaard, Ph.D., WSU Vancouver, brett_oppegaard@wsu.edu, @brettoppegaard, 360-546-9416 (o)

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