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Presenter: Leslie Modrow- Development Director, Parmly Billings Library Foundation

Presenter: Leslie Modrow- Development Director, Parmly Billings Library Foundation Host: Donci Bardash– BTOP Project Director, Montana State Library While we are waiting to get started, please introduce yourself in the chat box. Consider sharing what you hope to learn today.

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Presenter: Leslie Modrow- Development Director, Parmly Billings Library Foundation

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  1. Presenter: Leslie Modrow- Development Director, Parmly Billings Library Foundation Host: Donci Bardash– BTOP Project Director, Montana State Library While we are waiting to get started, please introduce yourself in the chat box. Consider sharing what you hope to learn today. Our session will start on time. Tips for Successful Major (and Minor) Donor Campaigns

  2. You can change settings to keep this on your screen The “Chat” box may also be called a “Questions” box Interact with us! Type your comments and questions here.

  3. CE Credit

  4. Tell us more in the chat/question box Survey Results Who you are…..*60% from Montana*Fundraising Goals:20%- Less than $20,00030%- Between $20,000-50,00050%- More than $50,000*60% have formal fundraising group*20% have significant FR experience

  5. Leslie Modrow

  6. Who leads fundraising? Why? What can’t I ask for money as the director?

  7. Education First, Ask Later Make sure your services and values are known. Develop a relationship before asking for money. Don’t assume everyone knows what you do.

  8. Education First, Ask LaterExamples: • Invite public and potential donors to tour the library • Show them your programs and services • Be prepared to highlight future changes and highlight your strategic plan “We’ve included a goal in our strategic plan of adding 10 more computers by the end of the year” • Invite them to events, book-signings

  9. Who might support your library?Existing Supporters Your board and friends group Consider small businesses you and your staff patronize You are a loyal customer; ask your vendors Your customers/ patrons/ users*

  10. Who might support your library?Likely Supporters Look at sponsors of other like causes http://www.standrewschool.org/auction/index.htm Friends of your supporters: Ask them if they know of anyone! Service organizations with similar missions

  11. Formal Research

  12. Setting a Goal http://ci.billings.mt.us/DocumentCenter/Home/View/5525

  13. We have our lists, we’ve defined our goals, now howdo we ask?

  14. Be Thoughtful • Give a range; uses sponsor levels West Islip Public Library • Let them know the impact of donation United Way MSL Return on Investment(ROI) Calculator

  15. Be Thoughtful • “The Secret” • Ask in pairs, usually with someone who knows the individual • Think about your wording and approach, consider a script

  16. Creative Approaches • Host events at donors’ homes to cultivate giving community • Present to service clubs • Set-up on-going support that keeps giving • Other ideas?

  17. Speaking Honestly… • “I’m nervous!” • “I feel bad asking for money.” • …other concerns (let us know in the chat box)

  18. Many Ways • There is not one “right” approach • Read-up on other ways:

  19. Your time • Questions • Ideas • Discussion • More training?

  20. Webinar Survey To suggest topics for future webinars, please contact Jo Flick: jflick@mt.gov http://www.surveymonkey.com/s/VT6K6D2

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