Lessons from early pioneers in the mobile-enabled energy sector

1. Lessons from early pioneers in the mobile-enabled energy sector

2. The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations.

3. Mobile Enabled Community Services • The GSMA Mobile Enabled Community Services (MECS) programme leverages mobile technology & infrastructure to improve access to basic energy and water services • Funding & Timeframe: • £4.1M in funding (including £2.4M Innovation Grant fund) from DFID’s Climate, Energy & Water Team to be deployed in 2013-2014 • Programme Activities: • Knowledge Sharing and Convening • Technical Assistance • Innovation Fund • Market Building

4. The MECS Market Opportunity & Innovation Fund

5. Mobile-enabled products & services in Asia Pacific

6. The size of the opportunity 1.2 Billion LackPower 643 Million have GSM coverage • Energy • Energy Addressable Market

7. Accelerating the MECS ecosystem • Mobile supports energy through: • Payments & affordability • Remote monitoring & control • Acting as an anchor tenant • Improving efficiency of operations through mobile applications • Supporting last mile distribution

8. The MECS Innovation Fund

9. MECS Innovation Fund Objectives • Accelerate efforts using mobile technology to enable improved or increased access to water or energy services for underserved communities • Identify innovative business models that can support mobile innovations for energy and water services • Generate knowledge about the application of mobile enabled services which can be shared with the development community and mobile industry • Stimulate productive partnerships between mobile operators/tower companies and energy provides, water providers, NGOs, entrepreneurs and academics to achieve these objectives at scale

10. MECS Grantees Water Energy

11. Lessons from early pioneers

12. Key Lessons • Mobile can help companies develop more in-depth customer insights • PAYG has proven that customers do have willingness and ability to pay • Service over technology: Off-grid customers require reliable service, technology will only get you so far • Beyond lighting and phone charging: companies can help their customers climb their energy ladder

13. Benefits of M2M and Mobile Money integration M-KOPA communicates a customer’s balance to the solar system via M2M Customer pays M-KOPA using mobile money M-KOPA communicates the credit balance to customers The solar unit/control panel communicates information about performance and usage back to the M-KOPA

14. Growing number of PAYG companies & Models • The use of M2M is still highly debated due to costs and GSM coverage • Off-net and on-net credit transfer mechanisms are being trialled (code via keypad) • Global activity: from the Philippines through Latin America (20+ companies) • Estimate 140k PAYG home solar systems in East Africa alone Mobisol – Tanzania & Rwanda Off.Grid: Electric - Tanzania

15. Leveraging presence of mobile infrastructure • Mobile infrastructure can support energy access initiatives: • Inside the fence: Leveraging existing power equipment to provide services to the community • Outside the fence: 3rd party energy service companies can use the mobile tower as an anchor customer and provide services to the community Example: OMC Power in India Home delivery Leases product to customers 24/7 Power to tower

16. OMC Power status • Takeaways and status: • Mobile Tower Company makes them bankable • 2/3 of revenues coming from communities (3000 households in 10km radius) • Scaling to 200 plants • Invest in product innovation: Electric vehicles, village level Wi-Fi

17. Mary Roach mroach@gsma.com @roachmary