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“Good Food, Good Life”

“Good Food, Good Life”. Presented by: Ashley Thompson Brady Boese Brandee Birkeland Julie Laufer. http://www.youtube.com/watch?v=JKEFX1fko6g&feature=PlayList&p=6DA93643F570F91B&playnext=1&playnext_from=PL&index=16. Agenda. History – Brady Boese Industry Analysis – Julie Laufer

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“Good Food, Good Life”

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  1. “Good Food, Good Life” Presented by: Ashley Thompson Brady Boese BrandeeBirkeland Julie Laufer http://www.youtube.com/watch?v=JKEFX1fko6g&feature=PlayList&p=6DA93643F570F91B&playnext=1&playnext_from=PL&index=16

  2. Agenda • History – Brady Boese • Industry Analysis – Julie Laufer • Competitive Analysis – Ashley Thompson • SWOT Analysis – BrandeeBirkeland • Global Key Issues –Brady Boese • Recommendations – BrandeeBirkeland • Conclusion – Brady Boese

  3. History • Founded - Henri Nestle– 1866 • Headquarters – Vevey, Switzerland • Started out with milk-based baby food • Product line

  4. Industry Analysis • Food and Beverage Processing • Future Trends • Food Safety

  5. Competitive Anaylsis • The Hershey Company • Mars Incorporated • Cadbury plc

  6. The Hershey Company • Founded – 1894 • Milton S. Hershey • Headquarters – Hershey, Pennsylvania • Main Products: • Hershey Kisses • Mr. Goodbar • Hershey Syrup • Hershey Chocolate Chips • Krackel Bar

  7. Mars Incorporated • Founded – 1911 • Frank C. Mars • Headquarters – Tacoma, Washington • Main Products: • Snickers • Dove • Twix • Mars Bar • Milky Way • M&Ms

  8. Cadbury plc • Founded – 1889 • Richard and George Cadbury • Headquarters – London, England • Main Products: • Cadbury Eggs • Twisted Bar

  9. GRAPH

  10. SWOT Analysis • Strengths • Support from its parent company • Innovation • Strong brand image • Weaknesses • Small revenue from chocolate • Current economy • Supply Chain

  11. SWOT Analysis • Opportunities • Expansion • Variety of product offerings • Global hub • Threats • Competition • Consumer’s trends • Product recalls

  12. Global Key Issues • Domestic and International Operations • Production • Market • Labor • Bottled Water

  13. Recommendations • Short-term • Expand product line • Awareness of health issues • Re-introduce the breakfast bar • Long-term • “Go Green” • Decentralized structure

  14. Conclusion • Leader in the food processing industry • Strong innovation techniques • Financially stable company • Various product line to avoid setbacks

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