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Using Friends Asking Friends for Multiple School Events

Using Friends Asking Friends for Multiple School Events . Josh Dreifuss Internet Principal, General Markets  Andy Welkley Product Marketing Manager, Blackbaud. Have a Question?.

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Using Friends Asking Friends for Multiple School Events

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  1. Using Friends Asking Friends for Multiple School Events Josh Dreifuss Internet Principal, General Markets  Andy Welkley Product Marketing Manager, Blackbaud

  2. Have a Question? We’ll be taking questions during the entire session in the Q & Awindow. If you’ve got a question, make sure to speak up!

  3. Getting to the Starting Line • Introduction to Blackbaud / Peer to Peer Fundraising • Friends Asking Friends Demonstration • Strategies for success • Empower • What events can you run? • Who could run them? • Reach • Manage

  4. There’s strength in numbers Individual fundraisers: # of Donations: Fundraising events 38 million 21 million 45 thousand

  5. Peer 2 Peer Works! • Participants who use Friends Asking Friends raise 6X more than non-users • Average gift is $60 • Average participant raises $420 • 1st event is still a customer(Arthritis Foundation San Diego Jingle Bell Run) Arthritis Foundation Jingle Bell Run

  6. Peer 2 Peer fundraising Helps You … Empower… participants to become successful online fundraisers. REACH… a broader network of people with built in social media and mobile tools. Manage… events more effectively with built In event Management tools. Raise more money | Run more efficiently.

  7. We have all been here…

  8. Friends asking friends demo

  9. We have all been here…

  10. Why I took action Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey

  11. Our proven online format makes it easy for your loyal supporters; alumni, students, parents and friends; to become successful online fundraisers. They are able to create team and personal pages; send out custom email solicitations; process donations instantaneously; and thank donors with individual acknowledgements. Friends Asking Friends EMPOWERyour alumni to become successful online fundraisers.

  12. Personal Fundraising Headquarters (HQ)

  13. Personal Fundraising Page

  14. What type of events will work? • Bake Sales (Virtual and Bricks & Mortar!) • Class Competitions • Birthday Donations • Adopt – a – Cause • New band equipment • Playground Equipment • Traditional “Thon” Events • Jump-rope-a-thon • Dance-a-thon TIP! Volunteers = Great P2P Fundraisers

  15. Who can take advantage? • Athletic Booster Clubs - Run, Walk, Ride, JUMP! Events are a great fit • Class agents or leaders – raise money for a class gift or project • PTA Groups – Annual campaign or targeted donation programs • Extra-curricular groups – band performances or trips, theater • Independent fundraising events • Donations instead of birthday gifts • Athletic achievements with funds raised to the school (Marathon or other race)

  16. Let them choose how they want to communicate. Friends Asking Friends allows participants to update other alumni friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages. Friends Asking Friends REACH a broader network with built in Communication, social and mobile tools.

  17. Personal E-mail Solicitation Friends Asking Friends allows your participants easily communicate with their other alumni,friends, family and even co-workers with integrated email communication tools. • Average participant sends 28 Emails • FAF emails are opened over 90% of the time • FAF emails have a 55% + click through rate • 1 in 4 (25%) FAF emails result in a donation • Average online gift size: $60

  18. Social Media Toolkit Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available. • Social media is the 4th most effective form of fundraising (behind in person, email, phone) • Integrated social media tools increased fundraising by as much as 40% • Facebook, Twitter and YouTube users sent an average of 170 messages • Average gift from Facebook and Twitter: $40

  19. The law of (un)intended consequences! The internet is local … but your donations don’t have to be! Find ‘lost’ alumni through the networks of your active alumni!

  20. Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to team and individual data increases your return on fundraising initiatives. Blackbaud Friends Asking Friends Manageparticipants more effectively with Built In Event Management Tools.

  21. Top 5 List • Begin with the end in mind • Plan!! • Start communicating early • Set Goals – and encourage participants to set goals • Pre-write emails, upload default pictures, provide examples • No hard to read order forms (that need to be entered!) • No Inventory to pass out! • Money is collected right on the site via a secure donation. Kids and teachers do not have to handle the money • TIP! • Keep your event page live even after it is over as donations will keep coming in!

  22. What’s on your mind? Q/A

  23. What Next? http://bit.ly/K12SchoolsOut http://bit.ly/2011OnlineGiving • Fundraising: 6/14 – 29 • Social Media: 7/2 – 13 • Online Tools & Web Design: 7/16 – 27 • Accounting: 7/30 – 8/3 • Online Admissions & Re-Enrollment: 8/6 – 10 • School Administration & Management: 8/13 – 24 Or, speak to a Blackbaud K12 Expert: 1-800-443-9441

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