1 / 34

CS 410 Group A The MatchMaker Project

CS 410 Group A The MatchMaker Project. Feasibility Presentation 20Oct03 Presented by Craig Gilkey http:www.cs.odu.edu/~cgilkey/cs410.html. Group A Organizational Chart. Our personnel and their contributions. CS 410 Group A. Problem Statement

tara
Download Presentation

CS 410 Group A The MatchMaker Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CS 410 Group A The MatchMaker Project Feasibility Presentation 20Oct03 Presented by Craig Gilkey http:www.cs.odu.edu/~cgilkey/cs410.html

  2. Group A Organizational Chart Our personnel and their contributions CS 410 Group A (Feasibility)

  3. CS 410 Group A • Problem Statement • There are no dating services that provide basic compatibility matching at cruises and resorts CS 410 Group A (Feasibility)

  4. Singles on Cruise Ships • A ‘limited or nonexistent perspective as to who they are compatible with’ (Motter, Campbell, 2003) • 10 major cruise lines carried 7.6 million passengers on 3,575 different cruises in 2002 (Garrison, 2003) • Of these, 54% were single CS 410 Group A (Feasibility)

  5. Match-up methods underway • Singles on Cruise Ships, 83% had used available ‘match-up’ methods set up by the ship (Campbell, 2003) • Cocktail Hour and Meet and Greet socials (Travelocity, 2003) • NO Compatibility match-up Pic of the Americana Lounge on The Carnival Sensation (Carnival, 2003) CS 410 Group A (Feasibility)

  6. Compatibility • Lack of Compatibility is a key factor in unsuccessful relationships (Dixon, 2003) • Long term relationships need compatibility (Warren, 2003) • ‘Most online dating services use compatibility to match’ (MSNBC, 2003) Monica Godfrey and Andrew Lehrer met online.  (Photo: CBS) CS 410 Group A (Feasibility)

  7. Fast Communication • Single at a bar/social gathering: • On average, 3.3 hours trying to meet someone (MSNBC, 2003) • ‘Time constraints are the main reason for going into a dating service’ (Shipp, 2003) • 78% of online dating service customers: ‘speed of (internet dating) service was a primary consideration’ (Jupiter, 2003) CS 410 Group A (Feasibility)

  8. The Bottom Line • Singles need a compatibility based dating service that utilizes both portability and fast communication CS 410 Group A (Feasibility)

  9. Our Goal • The MatchMaker Project intends to create more compatible relationships between singles at resorts and cruises by incorporating portability and fast data transfer into a dating service. CS 410 Group A (Feasibility)

  10. Our Solution • A handheld device that will provide compatibility matching through the exchange of information using Bluetooth™ technology CS 410 Group A (Feasibility)

  11. CS 410 Group A (Feasibility)

  12. CS 410 Group A (Feasibility)

  13. Compare Data CS 410 Group A (Feasibility)

  14. CS 410 Group A (Feasibility)

  15. Compare Data CS 410 Group A (Feasibility)

  16. CS 410 Group A (Feasibility)

  17. The Scope • What the device WILL do • Portable • Easy to use • Provide Free Service (no monthly fees) • Allow User Defined Profiles • Allow User Refined Search Parameters • Allow the exchange of Personal Information and pictures • Operate without use of a central database • Provide Optional Levels of Disclosure • Be Usable with a PC through USB or Stand Alone • Have a Transmitting Range of 10 meters CS 410 Group A (Feasibility)

  18. The Scope • What the device WON’T do • Keep a large database with lots of member information: where you are is who you see • Receive signals at distances over 100 meters • Provide Compatibility “Advising” • Prevent Misleading/ False Profile Information • Guarantee a Successful Relationship • Take pictures CS 410 Group A (Feasibility)

  19. Our Target Customer • 1) Cruise lines and Resorts • Carnival and NCL customers: • Typical Income $40,000/yr (RTG, 2003) • Typical (2002) Cruise Price $1038 (RTG, 2003) • Growing business: deep pockets = expenses covered • NCL is on track to make a $100 million profit or better this year, double what it did in 2002 (PBN, 2003) • (OR) Unit price Included as option when buying ticket CS 410 Group A (Feasibility)

  20. Our Target Customer • 2) The 58% of the 20-34 year old population in the United States that is single (U.S Census, 2000) • U.S. cellular phone users were willing to pay a 27% premium for Bluetooth connectivity in their handsets (Strategy Analytics, 2003) • 3) Eventually, Sony Ericsson and other Cell Phone manufacturers CS 410 Group A (Feasibility)

  21. Pros • No monthly fee • Easy to use • Mobile • Increases chances for relationships CS 410 Group A (Feasibility)

  22. Cons/Risks • Fear that it could be used as a prostitution tool (WiredNews, 2003) • Startup of the service may require financial backing • Cost of components • Stalkers • Lack of interest on the part of Cruise Line/Resort CS 410 Group A (Feasibility)

  23. Technical Issues • Does the Technology exist • Gadget will Require FCC Compliance • For Blue Tooth Technology (FCC, 2003) • Meet UL (Underwriter Laboratories) standards • Durability/shock testing • Hacking/security CS 410 Group A (Feasibility)

  24. Management Issues • Our group • Good Research • Two experienced travelers • One frequent Cruise customer (both NCL and Carnival) • Existing, but limited Engineering skills • 1 CpE Minor on staff • Lack of Manpower • Lack of real world computer work experience CS 410 Group A (Feasibility)

  25. Resource Issues • Staff Needed • Computer Engineer or Electrical Engineer • Mechanical Engineer • Project Manager • Time to complete • Biggest Risk: component/part prices CS 410 Group A (Feasibility)

  26. Competition Matrix CS 410 Group A (Feasibility)

  27. Current Solutions • 1) Require Cell phone towers • SMS Text and Pic messages • SMS.ac has relationships with over 400 operators/mobile networks worldwide (SMS, 2003) • Requires existing phones like Sprint Sanyo 6100 pic phone • Price: $200 (FCPG, 2003) CS 410 Group A (Feasibility)

  28. Current Solutions • 2)Use Bluetooth, but too costly • Sprint PCS Treo 660 • The cost without a contract is $599 USD (Handspring /Palm, 2003) Sprint Sanyo 6100 pic phone CS 410 Group A (Feasibility)

  29. Staff Budget Salaries based off monster.com, 2003 CS 410 Group A (Feasibility)

  30. Cost of Development RESEARCH AND DEVELOPMENT PRICES Time Cost (in USD) Research 1 month $6,000 Software Development 2 month $40,000 Product Development 2 months $20,000 Software FCC Licensing 1 week $1,000 Startup Costs (HW) $20,000 TESTING/ QUALITY ASSURANCE Unit/ Prototype Tests 1 month $10,000 QA/ Post Development 2 months $10,000 COMPONENT PRICES (includes Assembly) Total Price per Unit$120 INITIAL (TOTAL) DEVELOPMENT COSTS $107,120 CS 410 Group A (Feasibility)

  31. Timeline CS 410 Group A (Feasibility)

  32. Projected Profit Analysis • Sale Price: 1 Unit $150 • Manufacturing Cost/ Unit $120 • Number of Units to overcome Initial Development Costs: 3570 Units ($ 107,120) • Profit from 1st 100,000 units $2,892,880 • Number of Lovegety’s Sold (1st 3 months):350,000 units (Wired, 2003) CS 410 Group A (Feasibility)

  33. Conclusion • The MatchMaker Product is Feasible • Technology is available • Can be completed in ~6 months time • Budget is viable • Financial Backing: no problem • Existing solutions are • Too expensive • Don’t meet the needs of the problem • Market is ripe for the picking CS 410 Group A (Feasibility)

  34. Any Questions? • Thank you for your time! CS 410 Group A (Feasibility)

More Related