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The Silencer Milestone Old Dominion University CS 410 Red Group. September 11, 2014. SILENCER. 1. Member. Consultant. Software Design Dr. Steven Zeil. Wireless Dr. Stephan Olariu. Wireless Dr. Michele Weigle. Organizational Chart. Problem.
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The SilencerMilestoneOld Dominion University CS 410Red Group September 11, 2014 SILENCER SILENCER 1
Member Consultant Software Design Dr. Steven Zeil Wireless Dr. Stephan Olariu Wireless Dr. Michele Weigle Organizational Chart SILENCER
Problem Teen Crash Driver May Have Been Texting SILENCER
Problem Statement • Cell phone use while driving is dangerous! SILENCER
Fatalities & Driver Distraction • Each year, about 42,000 people • die in U.S. auto accidents. • Driver distraction is the number • one cause of auto accidents. • Source: NHTSA SILENCER
Leading Cause of Death Teenagers Are Dying!! Source: StatisticsTop10 September 11, 2014 SILENCER SILENCER 6
Deadly Habit • 50% of teenagers admit to • talking or texting while driving. Source:The Today show SILENCER
State Laws SILENCER
The S lencer Let Us Protect Your Children LET US PROTECT YOUR CHILDREN! Keeping Your Children Safe Purchase the Silencer. Download software directly from our Bluetooth device into your children’s cell phone. Lock our Bluetooth device into the car. Feel safe SILENCER 9
Our Solution The S lencer Keeping Your Children Safe SILENCER
What is in the box? What’s in the Box? Instruction Manual Secured Case Bluetooth Device Pre-loaded With Cell Phone Software September 11, 2014 SILENCER SILENCER 11
MFCD SILENCER
Car Starts… Change to Controlled State September 11, 2014 SILENCER SILENCER 13
Car Stops… Go Back to Original State September 11, 2014 SILENCER SILENCER 14
Scenario 2:Driver makes an emergency call Scenario 1 Driver Silenced Phone Make a Call 911? No Record the Number Ye s Callee September 11, 2014 SILENCER SILENCER 15
Driver exits the vehicle with out turning off car. Scenario 2 Leave the car, Reboot Driver Cell Phone In Silencer’s Range Yes Phone Disable N o Phone Enable September 11, 2014 SILENCER SILENCER 16
Scenario 3:Parent in car, kids wants to use their phone Scenario 3 Silenced Phone Parent Input Password E n a b l e Phone September 11, 2014 SILENCER SILENCER 17
What We Don’t Do Disable 911 Block Cell Phone Reception Disable Phones Without Our Software Will Not Initially Support All Brands Eliminate Car Accidents SILENCER
Bluetooth on the Rise 1 2 2 1 Year (1) “Bluetooth 2005” (2) “Nokia Predicts” September 11, 2014 SILENCER SILENCER 19
Initial Manufacturer Support September 11, 2014 September 11, 2014 September 11, 2014 SILENCER SILENCER SILENCER SILENCER 20 20 20
Risk Matrix KEY 1. Workarounds Making Solution Worthless 2. Competition Solving the Problem First 3. Lack of Understanding in the Domain 4. Not Enough Customers Attracted 5. Unintentional Creation of Safety Issues 6. Security Problems with Bluetooth 7. Customers Unable to Install SW/HW 8. Dependency on Cell Phone Companies SILENCER
Competition SILENCER
Project Schedule SILENCER
Phase 0 Organizational Chart SILENCER
WBS Phase 0 (Please see page 1-5 in the WBS handout for additional information) SILENCER
Phase 0 Major Deliverables • MFCD • Organization Chart • Competition Matrix • Risk Matrix • Financial Plan • WBS • SBIR I Grant Proposal SILENCER
Phase 1 Organizational Chart SILENCER
WBS Phase 1 (Please see page 5-8 in the WBS handout for additional information) SILENCER
Phase 1 Major Deliverables • Documentations • Product Description Paper • Prototype Development Environment Requirements • Prototype Product Specification • Prototype Test Plan/Procedures • Product/Prototype User's Manuals • Prototype Demonstration • Prototype Presentation I • Final Prototype Demonstration • SBIR II Grant Proposal SILENCER
Prototype MFCD SILENCER
Phase 1 Budget Total Budget of Phase 1: $79,500 SILENCER
Phase 2 Organizational Chart Phase 2 Organizational Chart SILENCER
WBS Phase 2 (Please see page 8-10 in the WBS handout for additional information) SILENCER
Phase 2 Major Deliverables • Management Plan • Personnel Plan • Marketing Plan • Testing & Evaluation Plan • Working Product Model SILENCER
Phase 3 Organizational Chart SILENCER
WBS Phase 3 (Please see page 10-13 in the WBS handout for additional information) SILENCER
Phase 3 Major Deliverables • Production Plan • Retail • Online • Contract with Car Companies • Government Contract • User Manual • Marketing Plan • Online Support SILENCER
Budget Estimate Phase 3 • Employees $1,133,000 • Building and Supplies $337,000 • Marketing $147,000 • Total $1,617,000 SILENCER
Price Point $100.00Per Silencer SILENCER
Market Potential 12,500,000 Drivers 15-20 Years Old in the United States Assuming 5% of the US Market: 625,000 * $100 = $62,500,000 However, the market could obviously extend into other countries. NHTSA SILENCER
When will we break even? SILENCER
Why Are We Doing This? SILENCER
Member Consultant Software Design Dr. Steven Zeil Wireless Dr. Stephan Olariu Wireless Dr. Michele Weigle Questions? SILENCER
References • AT&T. <http://businessesales.att.com/>. • Autozone . <http://www.autozone.com/>. • BestBuy. <http://www.bestbuy.com/>. • "Bluetooth 2005 Future Trends and Opportunities in the Worldwide Market". Context World. October 2004. <http://www.contextworld.com/SpecialReportsBluetooth.html>. • Circuit City. <http://www.circuitcity.com/>. September 11, 2014 SILENCER SILENCER 44
References GoDaddy. Economy Plan. <http://www.godaddy.com>. Lowes. <http://www.lowes.com>. “IDC Finds Slower Growth in the Mobile Phone Market in 2007”. IDC25 Jan. 2008. <http://www.idc.com/>. "Nokia Predicts Increase in Sales of Bluetooth Cell Phones". Telecommunications Industry News. 5 Jan. 2006. <http://www.teleclick.ca/>. Office Depot. <http://www.officedepot.com/>. September 11, 2014 SILENCER SILENCER 45
References Top 10 Hosting List. 4 March 2008. <http://www.top10hostinglist.com/>. September 11, 2014 SILENCER SILENCER 46