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Oakland, California

Oakland, California. The Unity Council. Vision Economically, socially & physically revitalize the Fruitvale neighborhood. The Unity Council Who we are. The Unity Council was founded in 1964, incorporated in 1967, and received 501 (c) (3) tax exempt status in 1968

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Oakland, California

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  1. Oakland, California

  2. The Unity Council Vision Economically, socially & physically revitalize the Fruitvale neighborhood

  3. The Unity CouncilWho we are • The Unity Council was founded in 1964, incorporated in 1967, and received 501 (c) (3) tax exempt status in 1968 • The Unity Council is a non-profit community development corporation committed to enriching the quality of life of families primarily in the Fruitvale District (Place-Based Philosophy) • The Unity Council has an annual budget of approximately $10M and 150 full-time staff

  4. Unity Council ProgramsWhat do we do • Commercial District Revitalization • Workforce Development • Peralta Service Corporation • Americorps • Head Start and Early Head Start • Family Literacy • Youth Services • Senior Services • Homeownership • Public Market • Fruitvale Village Development

  5. The Fruitvale NeighborhoodLate 1980’s, early 1990’s Assessment • Problems: • Flight to the suburbs • Decline in economic, physical, and social conditions • High commercial vacancies • Low homeownership • High absentee property owners

  6. The Fruitvale Neighborhood • Assets: • Centrally located • Excellent transit system • Ethnically and racially diverse • Strong community based organizations • Committed & Powerful political leadership

  7. Fruitvale BART Parking Lot

  8. Components of aComprehensive Development • Physical Revitalization • Economic Revitalization • Social Revitalization

  9. Components of aComprehensive Development • Physical revitalization • New construction • Fruitvale Transit Village • Pedestrian plaza and paseo • Las Bougainvilleas • Façade and Street improvement • Code compliance • Graffiti abatement • Grime reduction

  10. Las Bougainvilleas Affordable Senior Housing

  11. LasBougainvilleas

  12. Components of aComprehensive Development • Economic revitalization • ‘Main Street’ • Referral to capital sources • Business assistance and seminars • Organizing of merchants and residents • Promotion of neighborhood • Cultural & neighborhood celebrations • Qué Pasa Newsletter

  13. Components of aComprehensive Development • Social revitalization • Community & Family Asset Development • Resident and block organizing • Leadership Development • Crime busting • Pedestrian safety • Neighborhood cleanups • Leadership development • Increased Open Space and Recreational Services

  14. Strategic Approach$70M Mixed-Use Development • Comprehensive • Geographically based • Large-scale • Built on 19-acres surrounding the Fruitvale BART station • Collaboration and partnership • Targeting of Resources

  15. Fruitvale Transit Village Implementation • Land assembly • Environmental hazards • Zoning • Access to capital & financing • Political will & bureaucracy • Time

  16. Fruitvale Transit Village • The Central Core includes: • 2 mixed-use complexes – 255,000 sq. ft 47 Residential Units 40,000 sq ft Retail 114,000 sq ft Commercial • Major Street Improvements - International Boulevard & 34th Avenue • Parking: BART & Tenants • Intermodel bus transfer facility

  17. Fruitvale Village Leasing Program • Residential Fully Leased • Commercial – 20,000 sq ft available • Retail – 5,200 sq ft available

  18. Project Impact Area

  19. What It Takes • Commitment to and connections to community • Shared vision • Support from the community • Support from elected and appointed officials • Institutional capacity: • Leadership • Strong Board of Directors • Strong executive & fiscal management • Sophisticated development and financing knowledge • Fundraising

  20. Fruitvale Village Construction

  21. Extent to which TOD Goals are Achieved • Projects that strive to achieve physical and economic revitalization goals as part of TOD agenda • Uses and configurations that allow a greater ability to live, work, and shop within the same neighborhood • Development that strives to attain greater local economic development and enhanced fiscal revenues • The provision of retail uses and services within walking distance necessary to satisfy the basic daily needs of residents and local employees • Public-private developments that strive to make projects financially attractive to the private sector

  22. Extent to which TOD Goals are Achieved (cont’d) • Increased transit usage and mobility choices • Better transit connections to both local and regional destinations • Decreased auto use and ownership • Reasonable level of parking that does not encourage more auto use or displace better uses of limited TOD land

  23. Conclusion • Comprehensive strategies work • Change is possible • There is greater awareness with respect to sustainable development, but few resources

  24. Oakland, California

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