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Regional Landmark 21 st Century Building Capture “building in motion”

Design Essence of Amway Center. Regional Landmark 21 st Century Building Capture “building in motion” Signage integrated into architecture Excitement and Energy Reflect Orlando’s position as a world city Reinforce role as digital city. Essential Ingredients for Successful Downtown.

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Regional Landmark 21 st Century Building Capture “building in motion”

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  1. Design Essence of Amway Center • Regional Landmark • 21st Century Building • Capture “building in motion” • Signage integrated into architecture • Excitement and Energy • Reflect Orlando’s position as a world city • Reinforce role as digital city

  2. Essential Ingredients for Successful Downtown • Memorable Downtown • Excitement and Anticipation • Regional “one of a kind” place • Embrace and Welcome modern technology • Dazzle Factor • Position us so we think of Downtown first

  3. Evolution of Downtown Signage • Visually flat-lined • Opportunity to address sign “sanitization” • Relief from “blandness”

  4. Underwhelming Current Presentation • Fulfills City’s need to position events in Amway Center • Raise Awareness

  5. Examples Across the World

  6. AmericanAirlines Arena Size: ~3400 sq. ft. Location: Miami, FL Visible from/adjacent to US (Federal) Highway 1 Details: Maximum Functionality and Intensity of Motion and Video

  7. Prudential Center Size: ~4800 sq. ft. Location: Newark, NJ Visible from State Highway 21 and US Highway 1 Hours: 6am – 12am Details: Maximum Functionality and Intensity of Motion and Video

  8. Cleveland Browns Stadium Size: 2 Boards ~1325 sq. ft. each Location: Cleveland, OH Visible from/adjacent to Cleveland Memorial State Highway Details: Maximum Functionality and Intensity of Motion and Video

  9. New Orleans Arena Size: 2 Boards ~325 sq. ft. each Location: New Orleans, LA Visible from I-10 Details: Maximum Functionality and Intensity of Motion and Video

  10. Fantasy of Flight Size: ~250 sq. ft. Location: Polk City, FL Visible from/adjacent to I-4 Details: Maximum Functionality and Intensity of Motion and Video

  11. On-Site Signage • - Definition • FDOT regulates billboards located along state roads and interstate highways. Billboards are defined as "off-site" signs; ie. they advertise merchandise, services, activities and entertainment furnished on premises other than the premises on which the billboard is located. • Per Florida Statute, FDOT does not have jurisdiction over "on site" signs, ie. signs that only advertise merchandise, services, activities and entertainment sold, produced, manufactured or furnished on the sign premises. This is true even if the signs are located adjacent to interstate highways or state roads.

  12. Process to Date •Concept dates back to the inception of the project •One more step in the evolution of Amway Center and Downtown •City / Magic Agreement approval

  13. Process to Date (cont.) • Review process to date: • •September 2008: Final DRC approval design of Amway Center including signage • November 2008: DDB approves DRC actions related to Amway signage • March 2009: City Council approves DRC/DDB actions related to Amway signage • •December 2009: Planning Official signs determination letter related to this regional public landmark. Findings include: • •Signage promotes access to regional facility • •Signage will not have negative impact on surrounding land uses

  14. Amway Center • Size: 2484 sq. ft. • Details: Promotional Purposes • (Concerts, Shows, Special Events, Magic Games, etc) • Content -- 50% City/50% Magic

  15. Lightstick Technology • Architectural feature • 65% transparent • Not a billboard – 100% surface area lighted • No audio

  16. Proposed Operational Standards • Allowable Uses • Content requirement • Defined brightness intensity • Two 5-second video clips per minute • Not to be shown consecutively

  17. American Airlines Arena Example • Unlimited video and motion

  18. City of Orlando Example

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