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Opera uses two synergistic business models

Opera uses two synergistic business models. Go to Market Strategy. Data Transformation. Marketing. Credit & Risk. Vertical. Analytics. Solutions. Partnerships. SOLUTIONS AREAS. Custom Applications. products. Global Markets. Supply Chain. Premium solutions.

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Opera uses two synergistic business models

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  1. Opera uses two synergistic business models Go to Market Strategy Data Transformation Marketing Credit & Risk Vertical Analytics Solutions Partnerships SOLUTIONS AREAS Custom Applications products Global Markets Supply Chain Premium solutions “Ongoing Deployment for Global 2000” Multi-year subscription model Scaling Industrialization Refinement “Extended Enterprise for Fortune 100” Multi-year agreements Paid Incubation Testing Instantiation Reference Validation Business Case Product Management Product Marketing Sales Strategy

  2. Opera Has Built A Vertical Solutions “Factory”: An Integrated Set of Software, Technology, and Analytics for Rapid and Cost-Efficient Creation/Deployment of New Solutions • The most advanced Big Data approaches • Pre-built analytic wireframes and modules Automated, platform-agnostic deployment (desktops, iPads, hand-helds, kiosks, more) – real-time when needed -- 24/7 support Specific actions that make measureable profit impact • Platform-agnostic data extraction from customers • Proprietary library of predictive signals • Proprietary library of data organization schema • World class Big Data management and structuring expertise • Cloud-based, scalable, low-cost delivery platform • Supports ALL platforms • Built for efficient processing and transfer of massive data flows • Highest security systems

  3. Capabilities are Real, and Running Opera is already using its platforms and capabilities to generate, constant stream of directed actions. Currently generate over 5MM recommended actions every day, working with an ongoing customer data inflow of 160 Tbs per week - in healthcare, retailing, automotive reselling, structured finance, media, and more LeanForm Infrastructure • 1.2 Billion recommendations in 2010 • 5 Million recommendations every day • Platform agnostic – pushed to desktops, tablets, handhelds, more • 160 Tbs of data flow managed every week • 15-20 customers served • More than 100 predictive models running • 24/7 global customer support group

  4. Opera has Made a $30MM Self-Funded Investment in Proprietary IP and Infrastructure to Support Modular Solutions Construction, Reuse of Algorithms and Software, and Low-Cost Deployment Server Software (Partial List) Models & Algorithm Building Blocks (Partial List) LeanForm Infrastructure • Batch file monitoring and automated processing • Automated data file QA and loading  • Transaction processing engine that processes one record at a time though one or more analytical models • Large batch processing system based on Hadoop • Large batch processing system based on a proprietary Large In-Memory database engine • Generic web-service for monitoring real-time activity, e.g., auction information • Marketing, Retailing • Pricing Optimization for Consumers • Pricing Optimization for Auctions • Recommender Engines – Retail • Customer purchase DNA • Cluster DNA • Geo-Location DNA • Merchant DNA • Recommender Engine – Scarce Data • Customer DNA • Product DNA • Clustering & Vectoring • Geo-Location Intelligence • Social Media Intelligence/Sentiment Mining • Longitudinal 360-degree Trending/Tracking • Time-Series Analytics • Category Fading Prediction • Fraud • Bust-Out, ACH/Wire, Third Party • Time-Series Analytics • Risk, Credit, Collections, RMBS Evaluation • Willingness to Pay • Ability to Pay • Time-Series Analytics • Likelihood of Mortgage Prepay • Market Movement Prediction • Global Markets • Market Peak/Trough Prediction • S&P 500 Addition Prediction • Cloud-based scalable infrastructure • Up and running: • 1.2 BB recommendations in 2010 – 5 MM every day • Platform agnostic – pushed to desktops, tablets, handhelds, more • 160 Tbs of data flow managed every week • More than 100 predictive models running • 24/7 global customer support group UI Software (Partial List) • Adobe Flex based dashboards with reusable components for Data Grids, Tree Maps, Tine-series Activity By Category, etc. • HTML5 based Mobile dashboard to support interactive use by end users (e.g., auction reps). • A common UI Framework that will create a single Look and Feel across all future (and retrofitted) Opera User Interfaces.

  5. What Creates Value: Service/Product Offerings • We deliver three modes of “Analytics-As-An-Ongoing-Service”: Solutions Platforms, Service Partnerships, and Alphas SOLUTIONS PLATFORMS products Address specific “known” problems – large markets Preassembled software, technology, analytics, with some customization as needed Continual analytics processing/output – through Aegiss Sold directly by Opera salespeople and via sales partnerships SERVICE PARTNERSHIPS Extended enterprise solution for small number of very large clients – combination of professional services expertise and analytics support Typical relationship encompasses multitude of solutions – which are directly integrated into the client environment Sold directly via Opera Services Group THE POWER SOURCE Premium solutions ALPHAS Project-based: can dial up/dial down as required Partial use of Power Source capabilities

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