Evolution of Communications Strategy: Trends in Material & Website Development

Jan 06, 2025

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Explore the shift in communication materials from print to electronic, web development trends, and the success of PR activities. Learn about the new bulletin website and the transition to a sales-focused website philosophy. Discover the impact of reusable text and the award-winning journey of communication evolution.

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Evolution of Communications Strategy: Trends in Material & Website Development

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JANET(UK) Communications Group
Group Structure Head of Communications Communications Manager Publications Editor Graphic Designer Web Administrator Web Designer Web Designer Web Developer
Major Trends • Overall £ decrease in printed material • Increase in marketing material • Decrease in technical material • Increase in electronic material • Development bulletin
Website New website Nov 2007 Moved from ‘navigation’ to ‘sales’ philosophy
Award Initially  but…… We won! • PR activity • reusable text