Dr . James M. Shaeffer, Sr. Associate Vice Provost for Outreach & Engagement

1. Shifting Contexts in Continuing and Professional EducationJimmy says: “Changes in latitudes, Changes in attitudes” Dr. James M. Shaeffer, Sr. Associate Vice Provost for Outreach & Engagement James Madison University UPCEA Central Collaborating for the Future

3. 2010 Executive Assembly • Action Analytics: Michael Offerman, Interim President Capella University Linda Baer, Gates Foundation and formerly the Senior Vice Chancellor of the Minnesota State Colleges and Universities • Climate Change: David Dana, Northwestern University Nancy Tuchman, Founder, Center for Urban Environmental Research and Policy, Loyola University Laurie Zoloth, Professor of Medical Humanities & Bioethics and Religion, Director of Center for Bioethics, Science and Society, Northwestern University • Health Care: Cristal Thomas, Regional Director, Region V Office of the Secretary U.S. Department of Health and Human Services Rich Kennedy, Senior Associate Dean for Research, Stritch School of Medicine, Vice President for Health Science Research, Loyola Health System

4. Professional Development:Leadership Individual Unit Association

5. Setting the Context • Legislation • The Affordable Care Act

6. The Affordable Care Act • Strengthen Private Coverage • Consumer protection • Medicaid Expansion • Expand who is covered • Decrease costs • Move from quantity to quality health care • Cristal Thomas, Executive Assembly

7. Predictions in 2005/2008 Based on U.S. Bureau of Labor Statistics Rich Kennedy, Executive Assembly

8. Impact of Affordable Care Act • Investment in primary care physicians, physician assistants, nurses • Stressing preventive care • Moving from quantity to quality care -- need for accountability • Electronic records (HealthIT.hhs.gov) • Cristal Thomas, Executive Assembly

9. Possible Effects on Allied Health Professions • Possible ↑ in strictly technical professions, ↓ in more highly paid professionals; OR • Possible ↑ in primary care physician “extenders”, e.g. advanced practice nurses, physician assistants, respiratory therapists; AND • Possible ↑ in degree elevation (professional masters and doctoral degrees) to expand scope of care (e.g., Pharm.D., Au.D.) 4. ↑ Nurse Practitioners as Health Care Providers • “Medical Home” concept ↑ in home care, etc. Rich Kennedy, Executive Assembly

10. Grant Opportunities Quality improvement curricula Mental and behavioral health training Training for nurses, geriatric specialists, and minority students Prevention and Public Health Fund Cristal Thomas, Executive Assembly

11. www.HealthCare.gov www.HealthCare.gov/center/grants Twitter @HealthCareGov

12. Implications • Leadership in programming • Informatics • Primary care • Health care accountability • Information about the Health Care Act • Leadership in pursuing grant opportunities • Leadership in monitoring/understanding legislation and bringing ideas to the table • Reach out to Regional HHS Directors • Monitor professional societies (e.g., American Physical Therapy Association, American Occupational Therapy Association) working on analyses

13. Setting the Context cont: • Legislation • Climate Change

14. The Problems 3 important factors at work: 1) Increasing global population densities 2) Increasing standard of living 3) Fossil Fuel economies All put stress on the earth’s natural resources Nancy Tuchman, Executive Assembly

15. Ecological Footprint ConceptNancy Tuchman, Executive Assembly • Measures how much land and water area a human population requires to produce its resources and accommodateits wastes. • The average ecological footprint in the United States is 24 ACRES PER PERSON. • Worldwide, there are 4.5 BIOLOGICALLY PRODUCTIVE ACRES PER PERSON. • If everyone lived like us, it would require 5.3 Earths to sustain the World population

16. US legislation and action Obama Energy and Environmental Policies related to global climate change Energy self-sufficiency in American Recovery and Reinvestment Act Fuel Economy Standard Electric and hydrogen cars Clean energy sources Smart electric grids More energy efficient buildings Green Building Standards (e.g. Green Roofs) - Energy Efficiency Requirements for Appliances David Dana, Executive Assembly

17. Implications for PCE Units • Green literacy will go the way of computer literacy • Global problem not local problem -- does this mean we reach out to sister universities abroad? • Program development • Green MBA • Green MPA • Green Law • Teacher education • Green purchasing • Green manufacturing • Environmental director positions

18. Implications con’t • Individual • Unit- • Programming • Behaviors • Association

19. Setting the Context cont: • Legislation • Higher Education • Financial Aid and For-Profits • Gainful Employment

20. When in doubt legislate • Financial Meltdown • For-profit colleges account for only 10% of students enrolled in higher education, but those students receive 23% of federal student loans and grants, and account for 44% of defaults. • Gainful Employment • The Education Department proposed to cut off federal aid to for-profit college programs if too many of their students default on loans or don't earn enough after graduation to repay them. • Duncan estimates that if schools make no changes, 5 percent of for-profit college programs would be ineligible for aid in 2012 — affecting 8 percent of all students in the fast-growing sector.

21. The New Economy • Assessment • Action Analytics • Changes in external environment • Accountability • Learning outcomes assessment for accreditation • Economic reality • Reduced resources • Consumer demand for greater value • Data opportunities • Vast amount of data in online & blended delivery formats • Opportunities to open up to “non-power users” • Major federal, higher education association and foundation commitment Michael Offerman and Linda Baer, Executive Assembly

22. The New Economy • The New Economy • The Open-Source, Gift Economy(Jeff Jarvis, WWWG, 2009) • Wikipedia • MyStarbucksIdea.com • OpenCourseWare Cal Irvine • Why: “they’re generous, They want to be part of something. They care…..And they know that banking together in an open network lets them create a better product than they could if they were to work inside most corporations.” p. 59-60, What would Google do, Jarvis, 2009

23. The New Economy • Competition • WalMart and American Public University • Wal-Mart and Sam's Club employees can earn college credit through free on-the-job training or at a reduced cost through an online university. • WGU Indiana • Established by executive order by Gov. Mitch Daniels: “WGU Indiana will fill the clearest and most challenging gap remaining in our family of higher education opportunities, helping thousands of adult Hoosiers attain the college degrees they've wanted and needed, on a schedule they can manage, at a cost they can afford.”

24. Setting Context • The New Economy • Competition cont: • StraighterLine • We offer a new way to complete your required college courses online for less - less money, less time, and less hassle • $99/month plus $39 per course

25. The New Economy • Higher Education Paradox • Need Versus Cost • Need

26. Degree and Salary Gap Degree Gap: United States is falling behind other developed nations in terms of the share of population with a college degree: 781,000 additional degrees per year between now and 2025.1 Salary Gap: United States is projected to decline from $21,591 in 2000 to $21,196 in 2020—a drop of $395. 2 1Chronicle of Higher Education; 2National Cnt for Public Policy and Higher Education

27. The New Economy • Higher Education Paradox • Need Versus Cost • Need • Cost

28. Percent Growth Rate in Current Dollar Price Since 1982-84 Cost of higher education will keep some from enrolling after high school creating a need to provide access in a part time, flexible fashion. Measuring Up 2008: The National Center for Public Policy and Higher Education

29. Leadership Role for Professional and Continuing Education Units

30. Bringing out the best in your people, Wiseman, L, and McKeown, G.Harvard Business Review, May 2010, Vol. 88, Issue 5, p. 117-121

31. Lumina Returning to Learning: Adults’ Success in College is Key to America’s Future Develop pre-baccalaureate, career-related certificate programs that incorporate academic credit that can be counted toward a degree. Provide part-time degree programs. Create year-round, accelerated and convenient programming. Facilitate degree mapping.

32. Affordability of higher education -University Tuition, Consumer Choice and College Affordability: Strategies for addressing a higher education affordability challenge A NASULGC Discussion Paper Nov. 2008 Report suggested that public universities explore a variety of approaches to lower costs: distance learning, better use of senior year in high school, shortening college from four years.

33. New Post-9/11 GI Bill Up to 100% Tuition and Fee Coverage A Monthly Living (Housing) Stipend Up to $1000 a year for Books and Supplies A One Time Relocation Allowance The Option to Transfer Benefits to Family Members Other Benefits Basic Eligibility Criteria

34. Restore America’s Leadership in Higher Education President Obama is committed to ensuring that America will regain its lost ground and have the highest proportion of students graduating from college in the world by 2020. The President believes that regardless of educational path after high school, all Americans should be prepared to enroll in at least one year of higher education or job training to better prepare our workforce for a 21st century economy.

35. Leadership for UPCEA • Need for professional development • Individual • Unit • Association

36. University Professional and Continuing Education Association Professional New CEO/Executive Director Excellent Leadership from President Judy Ashcroft “Doing What Matters”

37. Leadership for UPCEA • Need for data/resources • New Knowledge Networks • Consistency across programming for events • Need for communication • Exploit existing and new technologies • Shaeffer’s Forays • Provide access • Need for transparency • Search for CEO/Executive Director • Overall operation of the Association

38. Moving from waiting for the call to making the call by stepping into leadership roles.

39. Thank you! Questions? Shaeffer’s Forays 4 A’s: Advocates for Access, Affordability, and Accountability http://shaeffersforays.wordpress.com James M. Shaeffer Sr. shaeffjm@jmu.edu 540.568.4253