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“The 404 Debate” A Study in Online Breaking News David Katz Deputy Editor, CFO

“The 404 Debate” A Study in Online Breaking News David Katz Deputy Editor, CFO.com. To view this presentation online: www.cfo.com/ONA. Overview of CFO.com. CFO.com is a 6-year old offshoot of CFO magazine. Both are owned by The Economist Group.

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“The 404 Debate” A Study in Online Breaking News David Katz Deputy Editor, CFO

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  1. “The 404 Debate”A Study in Online Breaking News David KatzDeputy Editor, CFO.com To view this presentation online: www.cfo.com/ONA

  2. Overview of CFO.com • CFO.com is a 6-year old offshoot of CFO magazine. Both are owned by The Economist Group. • Editorial staff of seven (including Web producer) • 1.1 million pageviews/month • 464K visits/month • 270K uniques/month • Publish 4-10 news stories per day, plus 5-7 short features and 5-10 commentary items (blogs) per week.

  3. Brief History of CFO.com • October 2000: Economist Group re-launches CFOnet.com as CFO.com, an independent unit with separate publisher and extensive resources. • August 2001: Site resources reduced, CFO.com placed under same publisher as CFO magazine. • 2001-2005: Figuring out our mission—from “doing it all” to monthly features (little news) to shorter weekly/biweekly features. • Today: Daily news, breaking news, and second-and third-day lead stories. Model continues to evolve as new resources flow back to online.

  4. Lessons Learned • Webcasts a powerful new reporting tool. • Breaking news a perfect fit for Web sites. • Convergence/integration with magazine works best when the missions are the same, but the editorial products are different. • Whatever the edit model, management must buy-in to it and believe in it. Achieving a coherent vision has been difficult. • Rising profitability of Web remarkably effective at gaining management’s attention and buy-in.

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