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East Asian Cultural Content. Pororo the Penguin -- a Symbol of Korean Creativity. In a poll of 57,239 people by the National Library of Korea, Pororo topped the list of “creative products" -- "K-Pop" came in second.
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East Asian Cultural Content
Pororo the Penguin -- a Symbol of Korean Creativity In a poll of 57,239 people by the National Library of Korea, Pororo topped the list of “creative products" -- "K-Pop" came in second. The Chosunilbo 9-17-11
"Pororo the Little Penguin" - created in 2003 The cartoon hit television screens in France with a record 47 percent audience rating and is also popular in the U.K., Italy, South America, China and Japan.
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Korean cartoon character Pucca appears on around 2,500 different types of merchandise including cell phone accessories that first made her famous in 2001. The character has fans in 130 countries and earned her makers over W300 billion in 2008.
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The success of Pororo and Pucca makes Korea a rising star in the global character business, a core product in the cultural content industry. This promises to be a growing business in Asia, and also in Europe, the U.S. and Japan.
Bae Young-chul, the animation character team manager from Korea Culture & Content Agency said, "Korean character firms are still not strong enough to make hefty investments such as building theme parks (like Disney). We need to develop an industry structure where companies can earn more royalties through more diverse content including publishing, fashion and games."
Globalize Korean Cultural Contents?
NANTA gives clue to globalization By Kim Jae-kyoung, Chung Min-uck 06-26-2011 The Korea Times K-pop has swept through Asia and is now spreading in the West. A successful concert by SM Entertainment, “SM Town Live World Tour,” drew some 7,000 European fans at its first event in Paris and seems to prove that the magic is starting to work in Western markets too. It is too early to say the Korean music business has successfully entered the Western market since, as in many cases in the past, it could be just a passing fad.
Over the past decade, many Korean artists and musicians have tried to make forays into Western markets but most of them ended without fruition due to various reasons, such as cultural differences and language barriers. While many have failed in their attempts to go abroad, there is only one Korean performance that has been accepted and loved by the world in a sustainable manner. It is NANTA, a non-verbal performance that integrates Korea’s traditional rhythm, Samulnori, with comedy and drama in a kitchen. It was the first show from Asia to hit New York’s Broadway, which highlighted the potential of a Korean performance to the world. The successful globalization of NANTA provides important messages not only to K-pop artists and CEOs of entertainment businesses but also to Korean conglomerates that are stepping up efforts to increase their presence in global markets.
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Human Variation “Independently of all political institutions, Nature herself has formed the human species into castes and ranks.” -- Scottish naturalist and obstetrician William Smellie (1698 -1763), in Philosophy of Natural History (1790)
Scientific Racism the “belief” that science supported racial superiority and inferiority based on biology and culture Scientists measured skull sizes and observed cultural behavior
Scientific Racism used erroneous theories of evolution to argue that non-Europeans were “closer” to apes Herbert Spenser
The definition of Globalization is framed and shaped by the political perspectives of the definers.