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Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Introductionto Management and Finance http://www.institutomardecortes.edu.mx/imcmdl Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • Week2. Session1 • DYNAMISM AND COMPETITION IN GLOBAL MARKETS. Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • Dynamism… Business in a changingworld Whatis /are business? Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Definition of Business According to Princeton’s WordNet: Occupation: the principal activity in your life that you do to earn money commercial enterprise: the activity of providing goods and services involving financial and commercial and industrial aspects a commercial or industrial enterprise and the people who constitute it Source: http://wordnet.princeton.edu/perl/webwn Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. According to Wikipedia: Business is a legally recognized organizational entity existing within an economically free country designed to sell goods and/or services to consumers or other businesses, usually in an effort to generate profit. Source: http://en.wikipedia.org/wiki/Business Week 1

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. DYNAMICS. Dynamics, dynamism are common words in todays language. Business are dynamic, the world is dynamic, the society, a specified system, but what does dynamic really means? Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Dynamic (or actual) Business Model. Traditional Business Model. Input Input Feedback Process Process Feedback Output Output Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. In otherwords DYNAMIC means… …THE WORLD CHANGES EVERY MINUTE!!!!! Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. The Global Markets Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • What is a market ? Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • Defining “global” The Nokia Cell phone Example Headquarters @ Salo Distribution and sales. Certifications by: Main components made in: Presence in 150 different countries Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. According to Wikipedia*: A market is a social structure for exchange of rights, which enables people, firms and products to be evaluated and priced. Markets are formedfromtwo MAIN elements (butnottheonlyones): SUPPLY DEMAND *Source: http://en.wikipedia.org/wiki/Market Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • What is a competition? • In economic terms… key concepts… Production of goods/services  sold in markets The 3 “E”s Efficiency, effectiveness and effectivity. Continuousimprovement Customersatisfaction Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • The 3 “E”s … difference Efficiency …in resource managing. *Avoiding dead time, non used resources Effectiveness … in the achievement of goals *The minimal cost/least number of unplanned consequences to achieve a goal. Effectivity. … to generate an impact in the environment * Having the desired effect… Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • Example for the 3 E’s. Kill a fly with…. Efficiency (Eficiencia) Effectiveness (Eficacia) Effectivity (Efectividad) X X Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • Week2. Session2 and 3 • SWOT analysis • Porter’sModel Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. The Porter Model is a very quick way to make an analysis of a market (across firms and industries), in order to find out the general dynamics among them. Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. The Five Forces Porter Model SupplierPower BarrierstoEntry Threat of Substitutes BuyerPower Rivalry Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Supplier power: The term 'supplier' comprises all sources for inputs that are needed in order to provide goods or services. Therefore, the supplier power means the capability of bargaining that the suppliers have over a given industry or market. Buyer power: Similarly, the bargaining power of customers determines how much customers can impose pressure on margins and volumes on a certain market. Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Barriers to entry: These are barriers that allow (or prevent) new industries to enter the market. Some examples could be economic scale, high investments, brand loyalty, access to raw materials, etc... Threat of substitutes: A threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose. They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing players. Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Rivalry: This force describes the intensity of competition between existing players (companies) in an industry. High competitive pressure results in pressure on prices, margins, and hence, on profitability for every single company in the industry. Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. SWOT analysis Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. Activity 4. Imagine that you want to establish a new business in the soft drinks market in the state (BCS). Make an analysis of the soft drinks market (it comprises carbonated drinks, hydrating drinks and juices). Get elementsfor each of the forces in the Porter Model. Then make a conclusion on the market environment and dynamism. How hard or easy would it be to enter the market? Is it viable? Modality: Teamwork. Due to Tuesday, Jan 22nd Week 1 Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. • Week2. Session2 • Supply / Demandbehavior Week2

Instituto Mar de Cortés Introduction to Management and Finance (Ph6012) Planes Financieros M. en I. Alejandro Flores M. The world of business changes mostly due to the offer and demand interaction. By understanding the forces of offer and demand, a different panorama rises (in a business point of view). Week 1 Week2

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