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Desktop Publishing, PCs, and the Internet

Desktop Publishing, PCs, and the Internet. AGED 401V. Desktop Publishing. Less than 20 years old, desktop publishing has been the industry standard for about 10 years. The two most popular desktop publishing programs are PageMaker and Quark

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Desktop Publishing, PCs, and the Internet

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  1. Desktop Publishing, PCs, and the Internet AGED 401V

  2. Desktop Publishing • Less than 20 years old, desktop publishing has been the industry standard for about 10 years. • The two most popular desktop publishing programs are PageMaker and Quark • The skill of desktop publishing is useful in many communications and education professions: • Graphic designer, photographer, writer, editor, publisher, Web designer, public relations officer, marketing specialist, educator, sales representative, and many more.

  3. Computer Anatomy and Terminology • Why you need to understand your PC • Your technology needs to match your printer’s technology • Your system must be able to support your software • The information in your system is valuable and expensive, and you must know how to protect it • You must be able to communicate with computer salespeople and technicians

  4. Computer Anatomy and Terminology, cont’d • Monitor • Size and resolution (pixels per inch) and color quality are key • Color calibration is a must • CPU (base unit) • Processing speed, RAM, and storage space are key • Storage devices and peripheral devices • Floppy drive, Zip drive, and CD-RW are necessary • Flatbed scanner and laser printer are necessary

  5. Computer Anatomy and Terminology, cont’d • Network access • In office settings, computers are commonly connected to a LAN • Internet access is necessary for most designers • E-mail • WWW access • FTP capabilities • Designers require fast internet connections because they normally work with large, high-res files

  6. Using Graphics from the Web • Web graphics = 72 dots per inch (dpi) • Print graphics = 266 dpi or better • The electronic file for a cover photo could be as large as 50-60 MB • Low-res files in a print publication = amateur

  7. Using Graphics from the Web, cont’d • Some web sites exist that provide high resolution graphics for publication designers • Most charge for using their graphics • Many photographers sell stock photography on their Web sites

  8. Summary • Publication designers must be near experts with their PCs • They must be able to speak the language and put together and maintain a system that works well • They must know how to use the internet to work efficiently • They must recognize pitfalls inherent in using the Web for information and graphics

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