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Alcohol, Sex Ads Get Prime TV Time

Chris DeJon , Kaitlyn Harbin, Ray Chiu. Alcohol, Sex Ads Get Prime TV Time. Overview. US regulations from liquor spots  commercials Increasing trend of adult- themed ads How financial crisis effects advertising

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Alcohol, Sex Ads Get Prime TV Time

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  1. Chris DeJon, Kaitlyn Harbin, Ray Chiu Alcohol, Sex Ads Get Prime TV Time

  2. Overview • US regulations from liquor spots  commercials • Increasing trend of adult- themed ads • How financial crisis effects advertising • Ads have become deceptive, unethical, and portray a poor image

  3. US Regulations • From 1948 to 1996, no TV station or network, local or national, accepted liquor ads • November 1996, council dropped a voluntary ban • Liquor spots started appearing on local cable systems two years later, followed by national cable channels.

  4. US Regulations • December 2001, NBC tried to bring liquor commercials onto national broadcast programs • Required for spots to promote “responsible drinking” to be followed by product commercials • November 2007, liquor ads have been limited to appearances after 11 p.m.

  5. Increasing Trend • Grammy Awards marked first time in years liquor ads ran in prime time on network-owned stations.

  6. Increasing Trend • More liquor ads are now on front and back pages of magazines. • Adult-themed companies have become more suggestive.

  7. Increasing Trend • A year ago, no broadcast TV group would have agreed to run distilled-spirit ads. In the last few months, nearly everyone has considered it. • Number of distilled commercials tripled from 2001 to 2007

  8. Financial Effects “Given the economy, there are publishers and media outlets that are doing what they have to to survive.” • NBA rescinding bans on courtside ads • Google and Facebook now allow liquor ads on their websites • Billboard operators have allowed more strip clubs to hawk their establishments on roadside signs

  9. Financial Effects • Liquor advertising on cable grew from nearly 2,000 ads costing $5 million in 2001 to nearly 47,000 ads totaling $122 million in 2005.

  10. Deceptive

  11. Ethics

  12. Bad Taste

  13. References • Fighthangover.blogspot.comInfo • Fighthangover.blogspot.comStats • Commercial IAbsolut Vodka • Commercial IISkyy Vodka

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