UK & Ireland Chapter 2009-2012 Business Plan

1. UK & Ireland Chapter 2009-2012 Business Plan

2. VISION To build a rich meeting and events community within the UK and Ireland

3. 1.To provide professional education that enables personal growth 2.To facilitate interaction and networking 3.To become a key commentator for and on the meetings and events industry 4.To facilitate and create business opportunities Strategic Objectives

4. 1. To provide professional education that enables personal growth • Responsibility: Education • To provide and promote education to all members through on-line and off-line mediums • Measurement: Participation rates Action Plan: • To provide programme of education for London, the regions, students, corporates etc • To provide a programme of on-line learning eg webinars, interactive learning, virtual etc • To provide personal skills training and education on MPI tools • To manage and tailor content to members needs • Measurement: Participation rates, satisfaction levels Action Plan: • Carry out surveys, both on-line and by telephone • Collate feedback forms • Leading to influence selection of speakers, topics etc

5. To use innovative formats of education • Measurement: number of mediums / formats Action Plan: • Look into webcasting, webinars, mentoring / coaching etc • To achieve accreditation system for MPI UK Chapter education • Measurement: Progress towards accreditation • Action Plans: • Look into potential of getting CMM/CMP/CEU points for MPI UK education • Look into MPI accreditation system ie MMPI, CMPI etc • Look at what has been looked into in the past • Liaise with EMEA Office and other chapters • To provide a central resource for knowledge • Measurement: Number and categories of documents in library / bank Action Plans: • Create knowledge bank with case studies, links to research, speaker notes etc

6. 2. To facilitate interaction and networking • Responsibility: Membership • To implement partnerships and alliances • Measurement: Number achieved Action Plans: • Look into interaction opportunities at exhibitions and events ie receptions at EMEC, Confex, WEC etc • Work with other associations to look for opportunities for joint networking / interaction opportunities ie Wii Olympics, Eventia, ITM etc • Media partnerships ie C & IT • To create on-line opportunities • Measurement: Number created Action Plans: • Set up linkedin groups and events, twitter, facebook • Better use of groupspace • Develop / train and promote to membership • Speed networking / appointment matching events

7. 3. To provide educational and social events Measurement: No of opportunities Action Plans: • Programme of education to have defined networking as part of each event • More social events • Managed networking for members • Look at regions • 4. To engage with members to understand their networking needs • Measurement: Survey results, feedback and evaluation Action Plans: • Survey to establish needs and then action results – on-line and telephone • Focus Group – particularly in the regions

8. 3. To become a key commentator for and on the meetings and events industry • Responsibility: Marketing and Communications • Introduce a programme of thought leadership • Measurement: Number of column inches Action Plan • Identify members who are subject champions • Create Programme • Elevate the role of Chapter president as an authoritative voice of the Industry • Measurement: Number of Column inches Action Plan • Work with the PR team to establish the president as a voice of authority within the industry

9. Proactively Communicate across numerous channels and touch points • Measurement Action Plan • Identify, set up and manage key communication channels • Create an integrated public relations campaign • Measurement – Number of Column inches Action Plan • Engage with PR Company • Identify Key Chapter Activity • Identify ‘hot topic areas • Create an ambassador programme • Measurement – Number of people Action Plan • Re-engage past presidents and board members • Identify Key Movers and Shakers

10. 4. To facilitate and create business opportunities • Responsibility: Partnerships and Business Opportunities • Provide networking opportunities • Measurement: Number of opportunities Action Plan • Networking at all tradeshows and EMEC • Partnership opportunities at Tradeshows • Autumn networking event • Increase planner membership • Measurement: No of planners / percentage of total Action Plan • Planner lunches / dinner • Regional Committee • 5 for 4 Corporate Planner offer

11. Secure partnership alliances • Measurement: Number of partnerships and value Action Plan • Tradeshow partnerships • Industry Publications • Other Associations • Leverage global scope of MPI • Create “I Buy MPI” • Measurement: No of participants and marketplaces

12. Chapter Business Metrics • Net Member Growth 0% – total members 306. (based on 8 new members per month and retention of 70%) Due to the current market conditions we have to be realistic and aim to sustain our current membership levels • Membership Satisfaction • 7.5 Annual member care survey (conducted by MPI HQ) results • 15% Completion completion • 60% percentage on chapter member needs assessment • Engagement/Participation • 400 - in chapter program participation • 8% Increase in web traffic • 32 – total number of volunteers • Chapter Financial Management • Adhere to chapter budget +/- 5% • Annual Revenue Growth • Revenue Growth = Chapter Revenue - MPI Rebates – Grants Year-End Membership