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Washington Square Mall Tigard, Oregon. Joe, Kyle, Lindsay. Background. Built in 1974 Owners: Macerich Company, Real Estate Investment Trust Own 56 Malls One of largest in US 1 st Remodel in 1994: added food court 2 nd Remodel in 2005: Added 100,000 sq.ft. expansion
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Washington Square MallTigard, Oregon Joe, Kyle, Lindsay
Background • Built in 1974 • Owners: Macerich Company, Real Estate Investment Trust • Own 56 Malls • One of largest in US • 1st Remodel in 1994: added food court • 2nd Remodel in 2005: • Added 100,000 sq.ft. expansion • Gave opportunity for 2nd floor expansion at later date
Aerial Layout Mon.-Sat.: 10 am – 9 pm and Sun.: 10 am – 7 pm
Stores • 170+ Specialty Stores • 57 Apparel for Men, Women, Children (Including Elton’s favorite, “Hot Topic”) • Accessories/Handbags/Luggage • Books/Cards/Gifts • Electronics/Music/Videos • Department Stores • Eyewear • Food Court • Gift/Specialties
Stores • Grocery & Drugs • Health & Beauty • Home Furnishing • Jewelry • Toys & Games • Shoes • Restaurants • Services • Other
Demographics • Within 15 miles • 1,347,305 people • Average household income $69,267 • Super regional mall • Upscale • Nordstrom • Abercrombie & Fitch • Williams & Sonoma • Chicos • Bebe • Meier & Frank
Additional Programs • Walk the Square: every day before opening • Tigard Farmers Market • Stroller Strides • Flag Day Celebration • The Sharing Tree: Christmas Donations • Big Red Bucket Brigade: Food Drive
Directions 9585 SW Washington Square Road Tigard, Oregon 97223
S.W.O.T. Analysis • Strengths • Location • Near major freeways/highways • In major urban area • Large variety of stores • Stores/Food only location in Oregon (Cheesecake Factory) • Sears Home Appliances/ Sharper Image for men • Close to public transportation • City buses • Newly remodeled with new stores/restaurants • Carpeted Soft Seating Areas elevates ambiance • New Amenities: Family restrooms, guest services/ • security kiosk • Helpful Website
S.W.O.T. Analysis • Weaknesses • Parking • Not enough, especially during the holidays • Crowded • Lots of people= lots of headaches • Tigard Location • Not central to center of Portland
S.W.O.T. Analysis • Opportunities • 2nd Floor Expansion Area • Hotel Promotions • Embassy Suites • Coupon Book • More upscale/sit-down restaurants • Cheesecake Factory • Newport Bay
S.W.O.T. Analysis • Threats • Competitors • Clackamas Town Center • Lloyd Center • Pioneer Place • Bridgeport Village • 23rd Street, Downtown Portland
Source • Washington Square Online • http://www.Shopwashingtonsquare.com • Google Images • http://www.googleimages.com • Macerich Company • http://www.macerich.com