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Overview

Overview. Definition Fear and Desire Types of Propaganda Historical Tour Contemporary Tour Design Resource. What is Propaganda?. Propaganda is media that deliberately shapes perceptions, manipulates thought, and directs audience behavior toward an agenda.

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Overview

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  1. Overview • Definition • Fear and Desire • Types of Propaganda • Historical Tour • Contemporary Tour • Design Resource

  2. What is Propaganda? • Propaganda is media that deliberately shapes perceptions, manipulates thought, and directs audience behavior toward an agenda.

  3. Propaganda Manipulates through Emotions • Propaganda selectively uses strong images and loaded messages to produce an emotional and irrational, rather than rational response, to the information presented.

  4. Propaganda is not necessarily “bad” • You likely support some form of propaganda. • The term "propaganda" has a negative connotation in our culture, although our media landscape is saturated with it.

  5. Propaganda is Based on:Fear and Desire

  6. Desire and Fear

  7. Desire and Fear

  8. Desire and Fear

  9. Fear + Desire in one image: • (for a guy) Fear about your own inadequacy. • Desire to be more adequate, to look like him.

  10. Fear + Desire in one image:

  11. Fear + Desire in one image:

  12. Fear + Desire in one image:

  13. Fear + Desire in one image:

  14. Fear + Desire in one image:

  15. …but sometimes a cigar is just a cigar.

  16. CommercialMedia Propaganda …manipulates beliefs or actions about yourself. …manipulates beliefs or actions about aproduct.

  17. CommercialMedia Propaganda …manipulates beliefs or actions about yourself. …manipulates beliefs or actions about aproduct. You lack virility... Fetishes penis size... This will give you virility. • If you buy this, you’ll feel you have a bigger penis.

  18. CommercialMedia Propaganda

  19. CommercialMedia Propaganda • Normalizes being Latino in American society. • Teaches non-Latino children Spanish. • Makes it normal for non-Latinos to speak Spanish.

  20. CommercialMedia Propaganda • Normalizes being Middle Class and Black. • Positive Role-Models for low-income Blacks to aspire to. • Makes Blacks relatable (not different, normal) to Whites. The Cosby Show

  21. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  22. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  23. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  24. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  25. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  26. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  27. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  28. Types of Propaganda: • Political • Affects beliefs about country, party, or representatives. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  29. Types of Propaganda: • Civic • Affects beliefs about duty as citizen, military service. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  30. Types of Propaganda: • Civic • Affects beliefs about duty as citizen, military service. • Ideological • Affects what is “real,” “normal,” or important to society. • Commercial • Affects beliefs about you, who you are, what you lack.

  31. History Tour

  32. Civic Propaganda Historically

  33. Political Propaganda Historically

  34. Ideological Propaganda Historically

  35. Commercial Propaganda Historically

  36. Contemporary Tour

  37. Civic Propaganda Today

  38. Political Propaganda Today

  39. Ideological Propaganda Today

  40. Commercial Propaganda Today

  41. Ideological vs. Commercial

  42. Political vs. Political

  43. Propaganda as a Design Resource

  44. Propaganda as a Design Resource • Compositions • Lead the viewer’s eye from A to B to C • Color Palettes • Minimal • Bright • At least one primary color • Typography • Bold Strokes • Effectively use few words • Use Attention-Grabbing Photographs • Effectively use the grotesque, sex appeal, etc.

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