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THE IIA PALM BEACH CHAPTER, Soft Skills Conference, May 31 st , 2013

THE IIA PALM BEACH CHAPTER, Soft Skills Conference, May 31 st , 2013. Renatus Group Business Development Program: Personalized Branding “Create Top of Mind Recognition” . Purpose.

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THE IIA PALM BEACH CHAPTER, Soft Skills Conference, May 31 st , 2013

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  1. THE IIA PALM BEACH CHAPTER, Soft Skills Conference, May 31st, 2013 RenatusGroup Business Development Program: Personalized Branding “Create Top of Mind Recognition”

  2. Purpose Become a brand of your own through a concerted marketing approach. Identify your uniqueness in today’s marketplace and learn how to maximize your personal skill sets to create top of mind, long term branding.

  3. Key Objectives Doing it now… 13 weeks to breakthrough Personal branding in today’s business world One to one vs. Social Media Benefits of personal branding Branding strategies

  4. Doing it Now..13 weeks to breakthrough Creating results through Focus, Commitment and Accountability. Learn to set short term goals & objectives. Become an effective strategic planner

  5. Vision: What do you hope to accomplish? What impact will you make in the lives of your clients? The local economy. It asks “What do we envision?” and “Where do we want to end up?” Mission:The purpose for doing this. It Asks “Reason for doing it or existing … the purpose?” Strategy:The action step and approach that will make the vision a reality. How we’ll get there. It asks “How will we go to market? How will we compete? How will we execute on the vision and mission? Values:The principals that drive you and your business. It Asks “Why” is this important? Shared Vision

  6. VISION EXERCISE

  7. Execution is the key Dell Computers Effective planning Revenue Producing Activities “RPA’s”

  8. Discard Annualized Thinking A great plan is not the goal; implementing a great plan is what counts Effective execution happens daily & weekly Pitfalls of annualized thinking

  9. Great Things Happen At Year End Year End Push Focus & Production Sense Of Urgency

  10. Periodization Athletic Training Technique

  11. 13 Weeks Equals 1 Year A year is now a 13 week Period Focus is daily & weekly Every 13 weeks, fresh start- a new year

  12. “In the end, we act in accordance with what is meaningful to us.”

  13. Critical Objectives Strong emotional stake Specific & time-bound personal goals The reasons why we work in the first place

  14. Developing Period Plans Strategic Thrust Strategies Tactics

  15. Weekly PlansThe Power of the Moment Day tight compartments Weekly & daily planning

  16. Keeping Score Scorekeeping Measurement Lag Indicators & Lead Indicators

  17. Accountability Not consequences Ownership

  18. 13-Week Commitments Strong Desire Clear Actions Count The Costs Act on Commitments, Not Feelings

  19. Greatness In The Moment Make a decision Results Are The Confirmation Discipline is the key

  20. Change means reinvention. Each time a major shift happens in our lives—leaving a job or a relationship, moving, losing a loved one—we have to take control of who we will become or risk never reaching our full potential. Open your mind, embrace the new world, embrace new opportunities. Don’t just think out of the box, take the courage to act out of the box.”

  21. Personal branding in today’s business world What is branding Personal branding Trends

  22. Brand accountability- Social Media reputation management • Brand trust- Are you walking the talk? • Brand flexibility- Need to drive the change • Brand experience- Create brand experiences (F 2 F & online) • Brand visualization- Embrace visual content to tell stories • Brand crowd sources- Convert into marketing opportunities. • Brand as social influencers- Positioning brand in society • Brand Data- All types of data need to be used • Branded behavior- Leverage behavioral targeting • Brand content- Focused and clear strategy

  23. One to one vs. Social Media Golden Rule in business Today’s world dominated by Technology (Internet, website, Social Media) Powerful Tool Face to face interaction (Key to success)

  24. Branding Strategies ABC’s Discover your uniqueness Way’s to brand yourself Create your “Personal Branding Gameplan” C.O.V.

  25. 1. Permission to be yourself 2. Gains in confidence 3. Building credibility 4. Showcasing your specialty • Leaving your mark 6. Connection to your target audience 7. Distinguishing from your competition 8. The support you need 9. Focusing your energy 10. Letting yourself be lazy 10 Benefits of Personal Branding

  26. Branding Exercise1. What is your vision?2. What are your special skill sets?3. What is your track record? Experience?4. What makes you unique?

  27. Review of key points Doing it now…. 13 weeks to breakthrough Personal branding in today’s business world One to one vs. Social Media Benefits of personal branding Branding strategies

  28. “Absorb what is useful. Discard what is not. Add what is uniquely your own.”

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