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Corporate Citizenship in Marketing: Adding Social Responsibility to Marketing Concepts

This quiz tests your knowledge on marketing concepts, customer satisfaction, and customer relationships, as well as their relevance to corporate citizenship. It covers topics such as the marketing concept, customer satisfaction, customer relationships, and market share.

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Corporate Citizenship in Marketing: Adding Social Responsibility to Marketing Concepts

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  1. Quiz May 31st

  2. 1. ____Adds the idea of being a good corporate citizen to the Marketing concept • Production Concept • Product Concept • Selling Concept • Societal Concept

  3. 2. The extent to which a product meets or exceeds customer expectations is known as Customer • Equity • Satisfaction • Perceived Value • Relationship Management

  4. 3. Consumers that tattoo a Harley Davidson Logo on their bodies have _____ relationship with Harley • Basic • Full Partnership • Friendship • Limited

  5. 4. Share of ____ is the portion of the customer’s purchasing that a company gets in its product categories • Customer • Market • Profits • Investments

  6. 5. Friday is a ______ day • No-class • Ketchup • Heinz • All of these

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