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How to work with Government. Our Government. JUDICIAL. PROVINCIAL. FEDERAL. Municipal. Provincial. Federal. Supreme. Queen. Legislature. Legislature. Executive. Executive. Comm. Premier. Comm. House. Cabinet. Senate. P.M. L.A.O. Comm. P.M.O. P.O. Cabinet. L.G. G.G.
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Our Government JUDICIAL PROVINCIAL FEDERAL Municipal Provincial Federal Supreme Queen Legislature Legislature Executive Executive Comm. Premier Comm. House Cabinet Senate P.M. L.A.O Comm. P.M.O P.O Cabinet L.G. G.G. Ministries Ministries
Our Government Provincial Ministries Municipal Affairs School Boards Education Municipalities
What your decision makers & targets want Which ones might want you Your strengths & weaknesses Opposition strengths and weaknesses Mirror opposites, stand alones Spin Inoculation Competitive Messages Positioning
Distinctive Salient Consistent Simple Clear Memorable Competitive Messages Your Message Your Image
No opponent Focus on motivations What do you have to offer? How well does it fit with their needs? How can you overcome their inherent reluctance? Cooperative Messages Cooperative Messages
What’s the Winning Message? • In 2008, the TCHC capital repair backlog hit $300 million resulting from poor capital reserves when housing was downloaded. • TCHC has repeatedly asked the province to correct the capital reserve issue. They have been told NO every time. • The City has shown the limited capacity of City reserve to help. • TCHC has provided condition analysis of the buildings and demonstrated the cost increases resulting from delays. • Tenants remain in homes with mould, holes in ceilings, windows that bring in more air than it keeps out, and elevators that never work. • A group of TCHC tenants have come together to address the issue. What’s their Winning Message?