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TOURISM, WINE AND GOLF

TOURISM, WINE AND GOLF. Antoine Garanto Président of the Tourism Offices Union of the Libournais area (Saint-Emilion – Libourne). France 1rst tourist destination in the world. Paris Côte d’Azur on Mediteranean Coast Atlantic Coast. AQUITAINE. Atlantic coast and vineyards NATURE

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TOURISM, WINE AND GOLF

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  1. TOURISM,WINE AND GOLF Antoine Garanto Président of the Tourism Offices Union of the Libournais area (Saint-Emilion – Libourne)

  2. France1rst touristdestination in the world Paris Côte d’Azur on MediteraneanCoast Atlantic Coast

  3. AQUITAINE • Atlantic coast and vineyards NATURE AND HISTORICAL ATTRACTIVENESS Advantagesand disadvantages

  4. AQUITAINE COAST • 250 Km from the Gironde estuary to the spanishfrontier • Sandy beaches all along the ocean • Pine forestslanscapes • A wild and wide area

  5. A DIVERSIFIED TOURISTIC OFFER • Law density of touristpopulation • Accomodations at everyprices (campings, Bed and Breakfasts, high qualityhotels) • Differentways of spending the vacations : suntanning or swimming on the beaches, all kind of beach sports (beach volley, beach soccer…), trekking, riding, surfing, sailing, diving… • Nearan important gastronomic and oenologicalarea

  6. THE WINE ECONOMY EVOLUTION • In the end of 20th century, Bordeaux wines and Aquitanianwinesfaced an economical breakdown and neededto find new markets • The wineeconomyconsiders oenotourismas a reliable trend to develop

  7. TOURISM ECONOMY EVOLUTION • In a crisiscontext, Tourismkeepsin progress (4% everyyear) • Customers are more demanding • in quality • in thematic destinations • With a diversifiedoffer

  8. Golf in Aquitania • In the triptych« beach, wine and sport », golf hasa good opportunity to take • Golf ismostlypracticed by people with high purchasing power • Golf needswidenaturalspaces

  9. Since 1856 • 1856 : 1rst golf course in continental Europe in Pau • 1888 : 2ndgolf course in France in Biarritz • duringthe 20th century : developmentin the inner area (Périgord and Lot et Garonne) • sincethe eighties in the coast area

  10. Around 50 golf coursesin Aquitania

  11. QUESTIONS AROUND GOLF ACTIVITY TODAY • Ecologic question • Marketing position

  12. SOURCES • www.golf-bordeaux-gironde.fr • www.golf-dordogne-perigord.com • www.medocgolfpass.com • www.golf-landes.com • www.golfpassbiarritz.com • www.paugolfclub.com • www.tourisme-aquitaine.fr • www.senat.fr • http://www.gegf.eu/environnement/ Thankyouverymuch for your attention

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