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by: John Scuderi, CRMC Station Manager 501-551-4680

How to use the most powerful Christian formatted AM Signal in the USA to impact lives and increase donors. by: John Scuderi, CRMC Station Manager 501-551-4680. Cameron & Clara. Why KAAY?.

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by: John Scuderi, CRMC Station Manager 501-551-4680

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  1. How to use the most powerful Christian formatted AM Signal in the USA to impact lives and increase donors by: John Scuderi, CRMC Station Manager 501-551-4680

  2. Cameron & Clara

  3. Why KAAY? • Most powerful Christian formatted AM signal (50,000 watt non-directional signal/directional Class A & U2 ) • Huge 40,000 watt night-time signal reaches 15 states • Highest Power AM Signal in Arkansas • KAAY is the highest wattage Christian Talk Station in Arkansas • KAAY has been delivering great consistent results for ministries for over 20 years Source: northpine.com

  4. Why KAAY? • Approximately 20,000 Listeners each week • No Translators or low power booster stations • We help our ministries interact with our listeners, at events, on web site, and on air contests • Only Exclusive 24 hour Teaching/Talk Station in Little Rock • Over 60 Ministries use our station each week • 8,000 Unique web site visitors per month Sources: Barna

  5. http://hearthewordradio.com 8,000 Unique Monthly Visitors Leader Board 728x90 Medium Cube 300X250 10% banner rotation – minimum 2,000 monthly impressions 501-551-4680

  6. The Company you’ll keep

  7. Day Time Coverage

  8. After Dark Coverage john.scuderi: Over 1000 miles Now at 40,000 watts Cumberland, Wisconsin “We get good response from your listeners at 10:30pm on Saturdays” Lourie Holmes – Kings Chapel 602-257-1174 Deridder, Louisiana 70634 Cancun, Mexico

  9. Listener’s Testimonies • Just wanted you to know you can put a pin in the map for Milwaukee WI. Thanks! Mark • Yes, your signal comes in fairly well in Des Moines, IA, thru the night. Thanks much. Melodee • I remember listening to KAAY during our summer vacations in Minnesota near Lake Mille Lacs. Now that i'm older, and a little wiser I am so thankful that the format has been changed. Clayton, Arkansas • I  appreciate your music and programming – Gregory, Orlando • I've been getting your station in the early morning. Listen to Joyce Meyer. I'm struggling with my faith. Then again...I can't struggle with something I don't know if I even have. Dan - Blooming Prairie, MN.

  10. Testimonies “Enjoying hearing the word...thanks! I hear you online and at night” Phil – Big Cabin, OK “I am able to receive KAAY in the evenings in the Independence, MO area and listen as much as I can.  I appreciate the solid biblical preaching and the comforting sounds of the "old ways.”” Don – Independence, MO I was in Cancun, Mexico last week and heard your loud and clear on KAAY from Little Rock. I was unable to sleep during the night [early morning] so I flipped on my little radio and was picking up clear-channel stations throughout the US when I heard a familiar voice.

  11. Night Time near the City • Chicago(3)Minneapolis (16) Tampa(19) Orlando (34) Tulsa(65) Jackson (118) St Louis(20) Kansas City(30) Des Moines (91) • Cancun, Mexico population 500,000 (U.S. Ranking of City Population)

  12. Limited Time Available Central time Zone GMT- 06:00 • Weekdays: • 3am, 2:30pm quarter hour • 1:30pm, 4:30am,6am, half • Saturday: • 8am, 9:30pm quarter • Sunday: • 7am quarter, 1pm half, 1am Monday hour

  13. 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Questions? Call John Scuderi 501-551-4680 The Solution! Reach Arkansas Weekdays Your :13 Minute Program WK Monday Tuesday Wednesday Thursday Friday 1 1 2 3 4 1 1 1 Our First Year Together: $866 (Average Monthly.)

  14. Questions? Call John Scuderi 501-551-4680 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 The Solution! Weekday Ministry Time 25 Minute Program Aired Weekdays WK Monday Tuesday Wednesday Thursday Friday 1 1 2 3 4 1 1 1 Our First Year Together: $1,516 (average monthly.)

  15. Questions? Call John Scuderi 501-551-4680 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 The Solution! Reach Arkansas Weekdays Your :52 Minute Program WK Monday Tuesday Wednesday Thursday Friday 1 1 2 3 4 1 1 1 Our First Year Together: $2,708 (Average Monthly.)

  16. Combo Meals 1. A Weekend Program 26 Minutes Website Display Banner Ad $570 Month 2. 26 Minute Programs 2,000 Display Ads 20 Thursday/Friday 30 second announcements per month E-blast Article - $696 Month 3. 2 Weekend Programs 26 Minutes - $832 Month Pick what you Want 26 Minute Program $520 2- 13 minute program $520 Podcast $500 Church directory $50 Web Display Banner $75 Inclusion in monthly Newsletter $75 10 - 30 second ads $100 50 Streaming ads $250 2 Web Display Banners $150 Permission Marketing $500 Weekend Solution! All prices are average monthly, with annual agreement, 30 day cancellation notice after first 3 months

  17. Streaming Live Audio • Should you give us permission we can also stream your program at the same time as your broadcast • Listeners who we reach far away at night, can hear us during the day online!

  18. On Demand Audio • Visitors to our web site can listen to your program anytime • Reach part of the 45 million American’s who listen and download a church sermon each week (23%) * • We report each month how many downloads you had • Monthly or Weekly uploads * Barna May 2008

  19. Program Suggestions • INTRO • Use different announcer than preacher • Can make generic with name of program, contact info and encouragement to stay tuned for the product offer • CONCLUSION • Thank them for listening encourage them to act • First – with a product offer, free is best. Try offering a CD of the message, series, gospel track, small bible, book or pamphlet on subject applicable to the listener • Second – donations, if you desire tell the listeners this ministry costs money, and your looking for people like you to give financially to support the ministry. • TITLE • Take your idea for the program and condense it down to 2-4 words • Examples, In Touch, Words to Heart, Grace to You • MESSAGE • Take from archive, last weeks message, series or record specially for the radio program • If 26 minute program then break 13 minutes into it with product offer/contact info • BACKGROUND MUSIC • Make sure you get permission or at least it’s public domain • Use at start and end of program use year after year • CONTACT • If you want response these should be done immediately after the product offer or Donations • Phone number 2-3 times in a row • Web site 2 times • Postal address including zip code 2 times *This is a list of practices we have seen work well to improve listener response. Feel free to make the program the way you want to!

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