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Experience Another life. THE BRIEF. Deafblind children from birth does not know they are deaf and blind. Their family find it is very hard to either communicate or educate them. Moreover, it is a big burden on their family & society when the child grow up but they cannot live independently.
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THE BRIEF • Deafblind children from birth does not know they are deaf and blind. Their family find it is very hard to either communicate or educate them. • Moreover, it is a big burden on their family & society when the child grow up but they cannot live independently. • But the hope are still there… • Sense International empowers deafblind people and parent groups by offering them the training, backing and financial support their need to set up sustainable self-run projects.
TARGET AUDIENCE • Aged 18-25 • Being well educated • Prefer reading news & using social networks • They can use their time and money to party & shopping, pay for their personal needs. • May interested in international development, willing to contribute to social charities. • Most of them only volunteer if the program / organization is trustable.
SOLUTION – SOCIAL GAME Picture Audio sound
SOLUTION – SOCIAL GAME Social game: “Can you finish this easy game?” The game has 02 level: • 1st level is for normal-people mode • 2nd level is for deafblind-people mode How to play: find and match 2 pictures. Picture Audio sound
SUMMARY • OBJECTIVE • Increase the public profile and develop a younger audience & supporter base to fundraise or campaign for • TARGET AUDIENCE • Aged 18-25 • Being well educated • May interested in international development • IDEA • Build the trust by putting target audiences into the shoes of deafblind children. SOLUTION SOCIAL GAME A game simulating the difficulties of deafblindness, help the target understand the situation DAILY PROBLEM Experience your daily problem in a deafblind way. Sharing the experience and joining in the campaign