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Bell Ringer

Bell Ringer. Have you ever heard of the Microsoft X Box? How did you hear about it?. Promotional Mix. Objectives. Define promotion Define promotional mix Define and discuss the elements of the promotional mix Review Target Marketing

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Bell Ringer

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Presentation Transcript

  1. Bell Ringer • Have you ever heard of the Microsoft X Box? • How did you hear about it?

  2. Promotional Mix

  3. Objectives • Define promotion • Define promotional mix • Define and discuss the elements of the promotional mix • Review Target Marketing • Look at T.V. Commercials and identify their target market

  4. What is Promotion? • Promotion- involves all communication activities that inform potential consumers about the existence of goods, services, or ideas and persuades them to buy

  5. Promotional Mix • Promotional Mix- the most effective combination, or blend, of the marketing communication channels that a business uses to send its messages to consumers.

  6. Advertising • Advertising - any paid form of non-personal presentation of ideas, goods or services • Major Media • Television • Direct Mail • Outdoor Advertising • Directories • Radio • Newspaper • Magazines

  7. Personal Selling • Personal Selling- the form of promotion that uses planned, personalized communication in order to influence purchase decisions and to ensure satisfaction.

  8. Publicity • Publicity - a non-person form of promotion that is not paid for by the individual or company which receives it. • Ex’s: news release, appearance on T.V. Talk shows, mention of charitable activities in print or broadcast media, feature article, press conference

  9. Sales Promotion • Sales promotion - promotional activities other than advertising, personal selling, or publicity, which stimulate purchases. • Ex’s: Displays, Fashion Shows, Coupons, Free Samples, Contests, Novelty Items, Trade Shows, Demonstrations, Exhibits

  10. Target Marketing • Target Marketing - focusing all marketing decisions on the specific group of people you want to reach

  11. Target Marketing • Target markets can be identified by common geographic characteristics, such as region, county size, size of city, density of population, and climate of the area.

  12. Target Marketing • Target markets can also be identified by demographic characteristics, such as age, gender, marital status, family size, occupation, education, religion, and culture or ethnic background.

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