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Build a Facebook audience through quick video

Learn why video marketing is essential for audience growth on Facebook. Video consumption is skyrocketing, leading to higher engagement rates and better storytelling capabilities. In a fast-paced world, consumers prefer quick, entertaining videos over lengthy content. Video content offers substantial ROI, builds trust, appeals to mobile users, and is favored by Google. Discover video do's and don'ts, essential equipment, and tips for success in your video marketing strategy. Start creating engaging videos today to connect with your audience effectively.

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Build a Facebook audience through quick video

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  1. Build a Facebook audience through quick video

  2. Why video? • Consumption is up (100M Hours of Video per day on Facebook) • Higher Engagement (65% watch ¾ through, 40% take action) • Video tells a better story, able to explain everything • Consumers don’t have time for podcasts, blogs, lengthy emails • But will watch a quick entertaining and informational video • Video shows great ROI • Video Builds Trust • Video appeals to mobile users • Google loves video https://www.socialmediatoday.com/news/40-video-marketing-statistics-for-2019-infographic/545887/

  3. VIDEO Do’s & Don'ts • Don’t • Read scripts • Pay Big Money for Fancy Production (*Unless they’re timeless) • Spend hours overthinking them – you're your biggest critic! • Do: • Be consistent (Weekly: Tip Tuesday, Small Business Spotlights; Monthly: updates; Giveaways) • Put them on all social media pages (Facebook, Instagram, Google My Business, Linked In, YouTube) • Use them for all touch points (Quote Videos, Onboarding - Welcome email, Reviews, Report Card, Holidays, new product rollout) • Get carriers involved • Host them on your Website for future viewing & ranking

  4. VIDEO Equipment • iPhone • Tripod • Microphone • Smove • Fiverr – Intro & exit videos, animated logo • Jingle – Music bed to all videos (AudioJungle) • Adobe Premier

  5. Success with video • Online presence & following has grown tremendously • Places you in front of the prospects - warm lead once you speak with them • Keeps you in front of the client, helps with retention • Makes the client feel that they know you on a personal level • Helps get tips / events / info in front of them – position you as expert • Videos don’t have to be perfect – some content is better than no content • Start somewhere, be consistent! Get comfortable with being uncomfortable!

  6. Christine & Mark Bailey bit.ly/BaileyFamilyInsuranceReview Call / Text 217-441-BFIA(2342) baileyfamilyinsurance@gmail.com

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