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Build a Facebook audience through quick video

Build a Facebook audience through quick video. Why video?. Consumption is up (100M Hours of Video per day on Facebook) Higher Engagement (65% watch ¾ through, 40% take action) Video tells a better story, able to explain everything Consumers don’t have time for podcasts, blogs, lengthy emails

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Build a Facebook audience through quick video

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  1. Build a Facebook audience through quick video

  2. Why video? • Consumption is up (100M Hours of Video per day on Facebook) • Higher Engagement (65% watch ¾ through, 40% take action) • Video tells a better story, able to explain everything • Consumers don’t have time for podcasts, blogs, lengthy emails • But will watch a quick entertaining and informational video • Video shows great ROI • Video Builds Trust • Video appeals to mobile users • Google loves video https://www.socialmediatoday.com/news/40-video-marketing-statistics-for-2019-infographic/545887/

  3. VIDEO Do’s & Don'ts • Don’t • Read scripts • Pay Big Money for Fancy Production (*Unless they’re timeless) • Spend hours overthinking them – you're your biggest critic! • Do: • Be consistent (Weekly: Tip Tuesday, Small Business Spotlights; Monthly: updates; Giveaways) • Put them on all social media pages (Facebook, Instagram, Google My Business, Linked In, YouTube) • Use them for all touch points (Quote Videos, Onboarding - Welcome email, Reviews, Report Card, Holidays, new product rollout) • Get carriers involved • Host them on your Website for future viewing & ranking

  4. VIDEO Equipment • iPhone • Tripod • Microphone • Smove • Fiverr – Intro & exit videos, animated logo • Jingle – Music bed to all videos (AudioJungle) • Adobe Premier

  5. Success with video • Online presence & following has grown tremendously • Places you in front of the prospects - warm lead once you speak with them • Keeps you in front of the client, helps with retention • Makes the client feel that they know you on a personal level • Helps get tips / events / info in front of them – position you as expert • Videos don’t have to be perfect – some content is better than no content • Start somewhere, be consistent! Get comfortable with being uncomfortable!

  6. Christine & Mark Bailey bit.ly/BaileyFamilyInsuranceReview Call / Text 217-441-BFIA(2342) baileyfamilyinsurance@gmail.com

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