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OSU “Living on the Land” Publication Series

OSU “Living on the Land” Publication Series. Brian Tuck – Oregon State University Susan Kerr – Washington State University Shilah Olsen – Wasco County SWCD Ellen Hammond – Oregon Department of Ag Ariel Ginsburg & Jeff Hino– OSU Extension & Experiment Station Communications. Need.

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OSU “Living on the Land” Publication Series

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  1. OSU “Living on the Land” Publication Series • Brian Tuck – Oregon State University • Susan Kerr – Washington State University • Shilah Olsen – Wasco County SWCD • Ellen Hammond – Oregon Department of Ag • Ariel Ginsburg & Jeff Hino– OSU Extension & Experiment Station Communications

  2. Need • Lack of publications targeted for new and small acreage producers • Need concise, easy-to-read materials • 2 pages max • Tables • Color and photos • A few key points • Links to more detailed info • Portable format to increase accessibility

  3. Methods • Collaborated with EESC • Refined concept through extensive discussions • Created two-page pdf publication template • Free pdf downloads • Expanded concept to include podcasts on iTunesU • Provided multiple platforms to access these publications

  4. Methods continued Team effort A team member takes the lead to develop first draft All team members review Final draft peer reviewed Submitted to OSU for publication

  5. OSU Extension Publications Catalog Home Page:http://extension.oregonstate.edu/catalog

  6. Podcasts available through OSU and iTunesU Managing Manure audio files A, B and C:

  7. http://blogs.oregonstate.edu/instructionaldesign/?s=Jeff+Hino+writing+for+podcastshttp://blogs.oregonstate.edu/instructionaldesign/?s=Jeff+Hino+writing+for+podcasts We had help!

  8. Writing for the Ear…Some Tips • Be conversational • Avoid numerical data • Look for metaphors • Keep sentences simple • Watch out for tongue twisters

  9. Writing for the Ear…Some Tips • Break into manageable chunks • Offer one or two main ideas • Use active language • Use positive examples • Watch for the interesting turn of a phrase

  10. Outputs Pasture and Livestock Essentials -PUBLISHED Winter Livestock Care -PUBLISHED Managing Manure -PUBLISHED Spring Pasture Essentials -PUBLISHED Birds of Prey for Rodent Control -PUBLISHED Youth Farm Safety -IN PLANNING Water Issues -IN PLANNING Food Preservation -IN PLANNING Soils -IN PLANNING Each title has a two-page pdf and three-part podcast.

  11. Next Steps • Expand titles: Marketing, Soils, Water, Agencies, Forestry, Farm Safety, other titles recommended by audience • Other applications: audiences with greater cell phone than computer access, 30 second podcasts, video, Spanish • Collaboration with National Immigrant Farming Initiative • Evaluate impacts

  12. Questions?

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