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This report analyzes Computer Source Ltd's promotional strategies to create customer awareness, focusing on HP products. It includes objectives, sample plan, limitations, and company profile.
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Welcome to the Presentation Presentation Topic: “Promotional Initiatives for Creating Customer Awareness in Computer Industry; A Study on HP."
Introduction The basic scope of conducting this study was to analyze the promotional strategy and activities of Computer Source Ltd to create customer awareness. Here the report covered a little portion of their performance because they represent products from 43 reputed multinational brands. Since it’s a vast number of product line, I have shown the popular brand HP as the example. I collected information from the annual and periodic reports of the Company, face to face discussion with management, regular conversations with employee, questionnaire survey and other relevant sources, by working in some IT fairs, organizing some events and used those for the study purpose.
Objective of the Report Broad Objective The broad objective of the study is to understand the relationship between the promotional initiatives and customer awareness in the context of Computer Source Ltd. Specific Objectives i) To identify different promotional tools used by Computer Source Ltd create brand awareness about different computer brands ii) To identify the Brand Performance of HP by using perception test iii) To identify the level of Customer Satisfaction related to promotional initiatives of Computer Source Ltd regarding HP brand iv) To understand the relation between Customer Awareness and satisfaction about Promotional Initiatives using regression analysis
Sample Plan #Population: The target population of this survey includes all the customers of computer product within the age of 20 to 50 years. # Sample Unit: Existing customers of computer brands within the age of 20 to 50 years of Dhaka city have been considered here. The data were collected from the BCS Computer City, Agargaon. # Sample Frame: There is no concrete list or number of customers belonging to the population. # Sampling Procedure: Non-probability convenience sampling procedure has been used. Mainly mall intercept method is used for questionnaire survey. The total sample size for this study is 100 customers within the age of 20-50 years. # Fieldwork/ Data Collection: The questionnaire survey has been executed in BCS Computer City, Agargaon in Dhaka city.
Limitations Though I tried my level best in preparing this report, some limitations were yet present there: • Unavailability of required secondary data in this area • Lack of instrumental facilities to get proper information. • Lack of available previous research works in this area for guidance.
Company Profile Computer Source Ltd is the largest technology distributor of Bangladesh and a leading technology sales, marketing and logistics company. Computer Source provides comprehensive ICT solutions to its corporate partners. They create sales & profitability opportunities for their business partners and resellers through unique marketing initiatives, logistics services, technical supports, and financial support services. Since its beginning in 1993, Computer Source has connected technology solution providers with users nationwide, identifying markets and technologies that shape the IT industry. Today, Computer Source remains at the forefront of the technology marketplace, bringing the latest products and services to market and finding new ways to bring value to our customers. The company offers a broad array of solutions and services to thousands by distributing and marketing IT products from nearly 43 suppliers.
