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This visual rhetorical analysis dissects a Mercedes Benz advertisement targeting wealthy, middle-aged men to persuade them that purchasing a Mercedes Benz will enhance their desirability to women. The ad strategically employs ethos by leveraging the authority and reputation of the Mercedes Benz brand as a status symbol owned by the wealthy and powerful. It uses cause-and-effect reasoning to suggest that buying a Mercedes Benz will result in increased attention from women. Through a critical lens, this analysis delves into the visual elements and messaging of the advertisement to understand how it appeals to its target audience.
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Visual Rhetorical analysis Mercedes benz Advertisement Greg Musil, Carly Pastwa, & Tyler Conkling
Audience • Wealthy, middle aged men • Targeted because they have money & are looking for love • Middle aged men can afford cars • Convince men they can win over women
Ethos • Uses power of authority to push their product and idea • Authority given by reputation • Status symbol • Owned by wealthy and powerful • Envied by many • Mercedes Benz is highly credited, therefore people will listen to their message
Cause and Effect • Uses cause and effect to show result of buying a Mercedes Benz • If a man buys a Mercedes Benz, women will pay attention to you
pictures • http://www.erniesautomall.com/images/0301_10zoom+2003_Mercedes_Benz_S_Class+Hood_Emblem_View.jpg • http://www.logodesignlove.com/images/evolution/mercedes-benz-symbol.jpg
