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Bill Russell Communications Director 4 th April 2011

This survey explores how social media is impacting researcher workflows and suggests how publishers and librarians should respond. Key findings show the gap between awareness and use of social media tools in research.

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Bill Russell Communications Director 4 th April 2011

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  1. The Research Workflow Revolution:The Impact of Web 2.0 And Emerging Networking Tools On Research Workflow Bill Russell Communications Director 4th April 2011

  2. Welcome To Yorkshire

  3. Are social media impacting upon researcher workflows? If so, how should publishers and librarians respond? Research Aims

  4. Key facts 2,414 researchers 215 countries Arts and humanities, STM, social sciences inc. business About the surveyA global survey of facts and opinions

  5. 1,923 users Research partners Emerald & UCL Contributors & Groups Charleston Conference Cambridge University Press Taylor & Francis Wolters Kluwer Imperial College, London Manchester University Edinburgh University Methodology 491 non-users Contrast Group 491 non-users 491 non-users 491 non-users 491 non-users 491 non-users Contrast group Contrast group

  6. Most popular social media in researchA big gap between awareness and use • Key findings • Big gap between awareness (orange) & actual use (green) in 7 out of 8 categories. • Exception - Collaborative authoring • Social media has not yet made big inroads into researcher workflows.

  7. Most popular social media in researchGeneric services rule

  8. 63.4% of social media active researchers use tools from just 1 or 2 categories. Use of social media toolsFew people use more than 2 sets of tools

  9. The research life cycleWhere do social media fit?

  10. Emerging research preferences Observations There are real benefits where social media support the research process. The core of the research process is not well supported by social media.

  11. Research Workflow: Perceived usefulness of social networking tools by research stage The scale is 1=Not at all useful 2=Somewhat useful 3=Very useful 4=Extremely useful

  12. Perceived social media benefitsDoes visibility drive esteem? 1=Strongly disagree 5=Strongly agree.

  13. Social media enthusiastsDifferences by age group?.. Not much!

  14. What users want from publishers:- Read any content on any platform.-Links to data Researchers single out one of the recommendations as highest priority for publisher action. Greater use of multimedia 11.2% RSS as standard 6.4% Links to the data behind the published article 33.4% Content readable on all platforms 42.8% Multilingual capabilities 6.3% RSS as standard 6.4% RSS as standard 6.4% Links to the data behind the published article 33.4% Links to the data behind the published article 33.4%

  15. What users want from librariesMake the library more like Google Researchers single out one of the recommendations as highest priority for library action. Preserve Web 2.0 content 7.9% Catalogue Web 2.0 content 9.8% Socially tag library Catalogue 11.7% Add a social network interface to the library catalogue 14.2%

  16. Scholarly information discovery preferences1=Least favoured and 5=Most favoured

  17. Importance attached to specific dissemination channels1=Not at all important & 4=Extremely important

  18. Researcher’s Maze Getting BiggerAnd More Complex

  19. Articles Book chapters Institututional Repositories Government reports Research bodies (OECD) Media Blogs Social Media encountered material ALL sources need checking and validating Information And Research GumboRicher, More Complex, Faster/Slower

  20. Printed Journal: 1665 Conferences Telephone Journal explosion Books Internet & digitisation Institutional repositories Science Blog – Blog of Blogs Skype Twitter Facebook What’s next……..? Scholarly Research & TechnologyEvolutionary Process Charles Darwin

  21. As The World Gets More Complex..Metrics & Authority Matter More Citation Rankings REF Lists Subject lists Journal Usage Factor PIRUS 2 – Usage at the article level

  22. Does Social Media Mark A Watershed? • Not really…….

  23. Research Workflow

  24. Implications For Researchers • Author needs have not changed that much • Scope for research expanding, especially Social Science • More tasks – and more checking • Social Media outlets no competition for releasing research. • Great for amplifying dissemination • Concern over releasing “unsafe” data

  25. Research Workflow & The Library • “Library is a building: Google is the whole world” • Version of record is key • Lots of proactive work by librarians • Library & librarians not mentioned once in two researcher dominated groups – 4 hours of discussion • Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear

  26. Implications For Publishers • Proven dissemination approaches are still working well • Version of record, with great metadata, matters • Multi-level versions - video/audio/language/summaries • Must connect with subject communities in their space • Tweetable titles • More technology to keep up with • Shared Challenge: librarians and publishers need to engage and support users as technologies and workflow evolves

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