Supporting Our Sports: Worth The Gamble?

1. Supporting Our Sports: Worth The Gamble? The effect of gambling companies’ involvement in sport and health

2. Angle • Question: What is the effect of gambling companies’ involvement (sponsorship etc.) in our sports? • Investigative – neutral/unbias in it’s questioning and would aim to open discussion and air a range of opinions on the issue • Health issue – is sponsorship encouraging addiction? Are these companies financing grass roots sport?

3. What research have you done to ensure success? • Every football league and cup in Scotland • Every football league in England • 25 clubs in England • Cheltenham, King George VI Chase, BetVictor Gold Cup, Betfair Chase etc. • Betway World Cup of Darts • Labour’s crackdown

4. What research have you done to ensure success? • Scott Davies • Ian Black • Joey Barton • Henry McClelland • Labour’s crackdown

5. What research have you done to ensure success? • Betfair - £40,000 per annum in grassroots sports clubs through its "Cash 4 Clubs" programme • Ladbrokes – promote responsible gambling AND invest in youth sports initiatives • Linking executive pay - responsible gambling targets & industry-wide responsible gambling advertising

6. Fact vs Rhetoric “Problem gambling among sportsmen reaches 'crisis' point” Professional Players Federation and GambleAware

7. Fact vs Rhetoric • >2 million people are ‘problem gamblers or are at risk • 430,000 people have a ‘serious habit’ • Gaelic games have banned gambling companies’ sponsorship within the game

8. The Gambling Debate, Coming to • Story is fresh but gathering pace (2017/18) • The next big sports issue • Telegraph, Inews, Guardian, Scotsman • Money Box Live – John Hartson 2017 • The conversation is happening - modern gambling is everywhere

9. Story Arc • Beginning – introduce the issue and explain the two sides. Ask the question for the audience to start the debate • Middle – interview experts from both sides of the argument and open debate by taking the opposing opinion to both (do you expect the gov or FAs etc. to act? • End – find a conclusion agreed by all parties or highlight the ongoing disagreement and explain the likelihood of a middle ground/light action being taken

10. What style will you adopt to achieve your aims?And how will you achieve it? • Informative • Educational • Investigative – genuinely looking to ask questions and encourage debate • Sensitive (Addiction) The piece will be presenter-led but the content will be driven by the input of the guests

11. Who will you interview? • Ladbroke Coral/Betfred/Betfair representative • Gianluca Rossi, SFA commercial executive/equivalent FA representative • PFA UK • Ian Murray MP

12. Target Audience – Radio 1 • Across UK • Young (open to new ideas/debate) • Committed to educating/informing • Very tech savvy (online), would be very aware of modern gambling presence • Very aware of current social issues • Broad church of interests – must represent all

13. Choice Justification • Obesity, sugar, illegal substance misuse • Little discussion about young people • 25,000 children are ‘problem gamblers’ • 370,000 children in England (12 %) of the total – have gambled in the past week • Sports betting up 3% since 2015, lottery down

14. Choice Justification • Can easily fit radio style - concise but informative, discussing new issues for young people • Kaye Adams Show • Radio 4 • Nothing from Radio 1 but FITS TARGET AUDIENCE PERFECTLY

15. Choice Justification Source: Gambling Commission, gamblingcommission.co.uk

16. Choice Justification Source: Gambling Commission, gamblingcommission.co.uk

17. Choice Justification • Engaging interviewees • Interviews from both sides to cover debate • Not only currently in news but not broadcast at young people – not considered young person’s issue • Topic would then be interesting, engaging and understandable

18. Magazine Show • The Topic: Health • Describe the other packages and the relationship with the programme.

19. Sources • https://publications.parliament.uk/pa/ld201011/ldselect/ldeucom/130/13007.htm • http://en.calcioefinanza.com/2017/07/03/gambling-companies-dominate-premier-league-sponsorship-deals-no-beer-sponsors-201718-first-time-ever/ • https://totallygaming.com/blog/sports-sponsorship-and-betting-providers • https://www.scotsman.com/news/health-fears-over-surge-in-football-betting-sponsorship-1-4664840 • https://inews.co.uk/sport/football/scott-davies-gambling-addiction-pfa/ • https://www.theguardian.com/society/2017/aug/24/problem-gamblers-uk-gambling-commission-report

20. Sources • http://www.ianmurraymp.co.uk/fixed_odds_betting_terminal • http://www.ianmurraymp.co.uk/william_hill • http://www.ianmurraymp.co.uk/fixed_odds_betting_terminal • https://www.sbcnews.co.uk/marketing/2018/01/12/ladbrokes-extends-spfl-sponsorship-2020-bumper-deal/ • https://www.theguardian.com/society/2017/dec/12/children-britain-problem-gamblers-report • http://www.gamblingcommission.gov.uk/news-action-and-statistics/Statistics-and-research/Levels-of-participation-and-problem-gambling/Gambling-participation-and-problem-gambling.aspx

21. Sources • http://www.gamblingcommission.gov.uk/news-action-and-statistics/news/2017/New-research-shows-almost-half-of-people-in-Britain-gamble.aspx • http://www.gamblingcommission.gov.uk/site-elements/images/stats-graphics/Participation-graphic-2016.png • http://www.gamblingcommission.gov.uk/PDF/survey-data/Gambling-participation-in-2017-behaviour-awareness-and-attitudes.pdf • http://www.gamblingcommission.gov.uk/news-action-and-statistics/Statistics-and-research/Statistics/Gambling-key-facts.aspx