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UKOLN is supported by:

Case Study: JISC-PoWR Blog Marieke Guy, UKOLN Using Blogs Effectively Within Your Library – ILI Workshop 15 th October 2008. UKOLN is supported by:. Background to JISC-PoWR. JISC Preservation of Web Resources project

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UKOLN is supported by:

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  1. Case Study: JISC-PoWR Blog Marieke Guy, UKOLN Using Blogs Effectively Within Your Library – ILI Workshop15th October 2008 UKOLN is supported by:

  2. Background to JISC-PoWR • JISC Preservation of Web Resources project • Focus on digital preservation issues of relevance to UK HE/FE Web management community • 5 months (May – September 2008) • 2 partners: UKOLN and ULCC + friendly lawyer • Aim is to raise awareness amongst the Web manager community of the need to incorporate preservation strategy into key stages of the web management process • Identify, share and seek to embed best practices! • 3 Workshops: London, Aberdeen, Manchester, • Key resources: briefing papers, case studies and handbook • Blog - http://jiscpowr.jiscinvolve.org/

  3. The JISC-PoWR blog • Launched on April 30th 2008 • Used WordPress (hosted) • Popular, easy to use • Useful widgets, no in-house expertise needed • JISC Involve service (http://jiscinvolve.org/) • Templates allowed customisation of side bars • Used as a dissemination channel for the project activities and forum for discussion

  4. The Launch • Initial posts • Explained blog’s rationale and scope • Ensured there was documented policy e.g. Creative Commons • Introduced the team members who would be posting on the blog • Invited comments on posts, encouraged discussion • Initial posts went through a peer review process • Set up team area (Google docs, discussion list, internal documents etc.) • Alerted other bloggers to site (to encourage traffic), mentioned it on organisational Web sites, posted to lists

  5. Monitoring the site • The Technorati search engine can provide valuable information related to your blog • Who has linked to your site? • What are they saying about the site? • Useful to follow up http://technorati.com/

  6. Ranking and Authority • What is your ranking and authority? • Who has added it as a favourite? • Top tags Authority: number of blogs linking to a your blog in the last six months Rank: how far you are from the top (the smaller your rank, the closer you are to the top).

  7. Statistics • Blotter (http://www.dapper.net/dapplications/Blotter) provides an automated graph of your Technorati statistics • Useful tool • Helps spots unexpected peaks and troughs • Such objective statistics may be useful • For spotting trends • For gaining an understanding of how blogs work • For making comparison with one’s peers • For getting statistics at little effort for reporting purposes • But there are also many limitations (blogs may have focussed audiences, blog aggregation, statistics may be flawed, …)

  8. Thoughts on the Blog #1 • Very useful for • sounding out ideas • starting discussions • Sharing ideas and getting feedback • alerting people to events and resources • Making contacts • Creating a community • More formal than most blogs, no one personality because many voices (RM vs WM) • Important to find an new angle on something rather than just repeat • Good to respond to comments

  9. Thoughts on the Blog #2 • Use of a conversational writing style makes it easy to write. • Open up your comments, get them emailed to you but don’t review - bottleneck • Blog comment spam can be a problem, so an automated spam filter is needed. • Maximising impact is important, so making information available in many places is valuable • Blended blogging: is great – blog on a topic before talk and get suggestions; blog afterwards and get feedback • Widgets can enrich the blogging environment

  10. Questions • Any questions?

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