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The Contributions of Political Science, Psychology, and Sociology to Mass Communication Theory

The Contributions of Political Science, Psychology, and Sociology to Mass Communication Theory. COM 226, Summer 2011 PPT #3 Includes chapters 4-7 of DeFleur textbook . From political philosophy to political science Plato (c. 400 B.C.)--Opinion (doxa) vs. knowledge (episteme)

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The Contributions of Political Science, Psychology, and Sociology to Mass Communication Theory

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  1. The Contributions of Political Science, Psychology, and Sociology to Mass Communication Theory COM 226, Summer 2011 PPT #3 Includes chapters 4-7 of DeFleur textbook

  2. From political philosophy to political science • Plato (c. 400 B.C.)--Opinion (doxa) vs. knowledge (episteme) • Opinion as untrustworthy, transient • How has this changed? Political Science: Some Basic Concepts (textbook)

  3. A Theory of Public Opinion as Shaped by the Press • The press monitors the social/political environment through the surveillance function; selects issues for coverage • GATEKEEPING, FRAMING • The public selectively attends to and interprets the information • Members of the public form individual opinions • BRYCE’S THEORY OF PUBLIC OPINION • Opinion Formation  Opinion Crystallization  Controversy/debate  Changes in the political system • These opinions are shared with others, and a consensus is reached (or more than one, by different segments…) • SPIRAL OF SILENCE • These public opinions, shared by segments of society,become widely known; these opinions can be ascertained by systematic public opinion polling (surveys) Political Science: Some Basic Concepts (textbook)

  4. Sensation and perception • Learning and memory • Cognitive Processing • Selective Attention • Selective Perception • Selective Retention/Limitations on Memory • Schemata and memory Psychology: Some Basic Concepts (textbook)

  5. From Gemeinschaft to Gesellschaft (Ferdinand Toennies): Sociology: Some Basic Concepts (textbook)

  6. Political Science • Psychology • Sociology • Communication (Science) • For each, where is the focus? • What are the concerns? OVERALL—a Comparison of Disciplines

  7. Political Science—Formal organizations • Psychology—The individual • Social psychology—The individual and his/her relations with others • Sociology—Social groupings • Communication (Science)—Messages, their origins and their effects • For each, where is the focus? • What are the concerns? OVERALL—a Comparison of Disciplines

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