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BSG: Best in Industry. Jacob Barker: Marketing Alisse Karpovich: Marketing Sarah Reeves: Accounting Jesse Riley: Finance >>May 2011. Industry Competition. 4 Geographic markets: North America, Asia-Pacific, Europe-Africa & Latin America Wholesale segment = moderate
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BSG: Best in Industry Jacob Barker: Marketing Alisse Karpovich: Marketing Sarah Reeves: Accounting Jesse Riley: Finance >>May 2011
Industry Competition • 4 Geographic markets: North America, Asia-Pacific, Europe-Africa & Latin America • Wholesale segment = moderate • Internet segment = weak
KSF’s of Company Ranked Last • Plant capacity utilization • Maximize operation efficiency • Economies of scale
KSF’s of Company Ranked Last • Inventory days • A number below average indicates loss of sales from a firms inability to meet demand
KSF’s of Company Ranked Last • Quality control • Implementing processes to become the highest –preferred quality and lowest cost producer of products in each geographic area.
KSF’s of Company Ranked First • Low reject rates • Latin America plant reject rate is ~3% • Overall industry average reject rate is ~5.2%
KSF’s of Company Ranked First • Shorter lead times in key markets • Factories in desirable areas • Manufacturing efficiency • Efficient supply chain
KSF’s of Company Ranked First • Positive celebrity and consumer appeal • Appropriate celebrity endorser for specific geographic areas • Competitive bidding strategy
Comments or questions?? Thompson Jr., Arthur A. Business Strategy Game Online. Web. 15 Feb. 2011. <http://www.bsg-online.com>.